Amazon’s latest attempt at selling stuff with AI is the ‘Help me decide’ button

Amazon is launching a new AI-powered tool that’s supposed to help you choose which product to buy. Now, when you look at multiple similar items on Amazon’s app or mobile website, it may display a “Help me decide” button that picks one for you based on your browsing activity, searches, shopping history, and preferences.As an example, Amazon says if you’re buying a new camping tent, its AI tool will make a suggestion based on the tents you’ve viewed and your other shopping history. That means it might suggest an all-season four-person tent if you’ve previously browsed for adults...