ANA Group to Subsume AirJapan & Move to Dual Brand Strategy

Japanese airline group ANA has announced a move to a dual brand strategy – by suspending its AirJapan brand and operating just through its ANA and Peach Airlines platforms. Peach, ANA Group’s low cost operator, will continue as is after expanding its network in the Far East. The ANA brand will now operate both its own and AirJapan flights. ANA Group said: “Since 2024, ANA Group has been working to capture global passenger demand through a multi-brand strategy using three brands. ・The AirJapan brand has steadily captured inbound demand and other opportunities by launching routes such as Narita-Bangkok, Narita-Seoul, and Narita-Singapore since 2024.Meanwhile, the global environment has seen changes such as the prolonged war in Ukraine and aircraft delivery delays, with concerns that these issues will continue. ・The ANA brand has focused on expanding its profitability by capturing robust international demand, launching routes such as Haneda-Stockholm, Milan, and Istanbul from the end of 2024. ・The Peach brand has expanded its network, primarily on Kansai-Asia routes, driven by strong leisure and inbound demand. “In addition, ANA Group is managing the AOG situation regarding its Boeing 787 aircraft. To optimise the allocation of the Group’s resources, ANA Group decided to suspend the AirJapan brand. Its aircraft and human resources will be consolidated into the ANA brand’s operations to expand its international business.“