KPop Demon Hunters Is So Popular That It's Forcing Netflix To Do Something It's Avoided

"Netflix, Mattel, and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they've been not-so-subtly demanding on every social platform known to humanity," Marian Lee, the Chief Marketing Officer at Netflix, said. Through the partnership, Hasbro will start by releasing a "KPop Demon Hunters" themed "Monopoly" launching January 1, 2026, but available for pre-order starting October 21, 2025. This is noteworthy because it's not the first Netflix title to get its own "Monopoly" version, as "Stranger Things" has also got one, as well as a whole lot of merch, which has earned Netflix a lot of money. Likewise, other buzzy Netflix titles like "Wednesday" and "Bridgerton" have gotten licensed merchandise in the past. What makes the "KPop Demon Hunters" so interesting is just how quickly Netflix moved to capitalize on the success of the movie, a whole original franchise — compared to "Wednesday." Unfortunately, it's unlikely the streamer will extend that approach to their other titles, which is a shame because they certainly have many a movie and TV show that could make for popular merchandise. They could even take inspiration from A24 and release simplistic and expensive premium products for collectors. Imagine if Netflix sold puppets like the ones used in the production of "Wendell & Wild" or the "Chicken Run" sequel, and not just Funko POPs of every single title they have? Or action figures for "Maya and the Three?" Perhaps "KPop Demon Hunters" can open the door for more shows and movies to get their chance. You can sign up to receive an email notification when the "KPop Demon Hunters" Fashion Dolls 3-Pack launches in November by visiting Mattel Creations.