Lotus Herbals unveils new campaign

Lotus Herbals, the skincare and cosmetics brand, has launched a new campaign for its Lotus White Glow Gel Crème. Commenting on the new campaign, Nitin Passi, CMD, Lotus Herbals said: “We are delighted to unveil our new campaign for the path breaking Lotus WhiteGlow Gel Crème, India’s 1st and most loved Gel Creme. When we launched the Gel + Crème format 15 years ago, it was truly ahead of its time. Today, with refreshed packaging and a renewed focus on Niacinamide—a key ingredient that has been part of WhiteGlow from the very beginning—we are proud to present this trusted formulation to a new generation of consumers. At Lotus Herbals, we have always believed in listening to our consumers and evolving with them. This campaign reflects that philosophy and ensures WhiteGlow continues to shine as a brand loved across generations.”