Saudia Unveils SV Lifestyle Brand at Riyadh Fashion Week

Premium line inspired by Saudia’s legacy and global spirit makes debut under the theme “Live to Fly” RIYADH, Saudi Arabia, Oct. 22, 2025 (GLOBE NEWSWIRE) — Saudia, the national flag carrier of the Kingdom of Saudi Arabia, unveiled its new premium lifestyle brand, SV, during an exclusive runway show held at The Roof at Al […]