Sora now lets you pay extra to make more AI videos

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More monetization is on the way, including cuts to free AI video allowances.

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Keep burning through your video generation allowance on Sora? No problem, OpenAI now lets you buy extra credits to make even more AI videos. That’s good, because the company says it expects to reduce free allowances at some point in the future.

Bill Peebles, who leads the Sora team at OpenAI, said the video platform’s economics are “currently completely unsustainable.” Power users “clearly” aren’t satisfied with the number of free generations they get each day — 100 for users of the higher-end Pro model and 30 for everyone else — so Peebles said OpenAI is going to let creators “get as much usage as they want to pay for.”

Ten extra video generations will cost $4, according to Sora’s listing on Apple App Store, though the number of credits used per video depends on “length, resolution, and other factors,” according to OpenAI’s support page. If you hit your free limit, an option will come up to buy more through the App Store. Credits last for 12 months, and if you want to you can also use them on OpenAI’s coding platform Codex.