Just as the pharmaceutical industry's ability to leverage broadcast advertising may soon face new federal constraints, recent data shows over-the-counter brands achieving stronger results from AM/FM radio than from television.
Study: AM/FM Radio Ads Outperform TV for Pharma Brands
Just as the pharmaceutical industry's ability to leverage broadcast advertising may soon face new federal constraints, recent data shows over-the-counter brands achieving stronger results from AM/FM radio than from television.