The Wiggles company admits it likely breached the law with h...

The Wiggles company admits it likely breached the law with headband

On Tuesday, the Australian Competition and Consumer Commission (ACCC) – which had been investigating the company – issued a statement saying that The Wiggles Holdings (the group’s company) had provided it with a court-enforceable undertaking admitting to likely breaching the law in selling the headbands. The company sold the Emma Bow headband between November 2015 and March 2024, but its alleged breach of consumer law only occurred from June 2022, when button battery information standards came into force. All headbands sold since 2015 were recalled in August 2024. The Wiggles company has now vowed to implement a compliance program. This includes committing to produce an episode of its Wiggle Talk – A Podcast For Parents within the next six months to help raise awareness of the safety issue by discussing the product recall and the potential hazards surrounding button batteries and children’s toys. Toy company CA Australia, which imported and distributed at least 3764 of the non-compliant headbands, has also promised to improve its consumer law compliance.

The company sold the Emma Bow headband between November 2015 and March 2024, but its alleged breach of consumer law only occurred from June 2022, when button battery information standards came into force. All headbands sold since 2015 were recalled in August 2024.

The Wiggles company has now vowed to implement a compliance program. This includes committing to produce an episode of its Wiggle Talk – A Podcast For Parents within the next six months to help raise awareness of the safety issue by discussing the product recall and the potential hazards surrounding button batteries and children’s toys.

Toy company CA Australia, which imported and distributed at least 3764 of the non-compliant headbands, has also promised to improve its consumer law compliance.