Articles by Brandon Hardin

The Innovator 50- Better Industries Through Technology

Reddit has long been a hub for authentic conversation, which has made it an attractive but challenging proposition for brands. COO Jen Wong is ushering advertisers into the online forum in ways that feel authentic to its communities. Initiatives like Reddit Community Intelligence turn the site’s more than 22 billion posts into structured insights for marketers. Reddit Insights and Conversation Summary Add-Ons let brands make smarter, faster decisions and customize their ads with consumer testimonials, with early tests showing a 19% higher clickthrough rate. The changes have been transformative for Reddit’s business, with active advertisers jumping 50%, Q2 2025 revenue hitting $500 million (up 78% YoY), and ad revenue soaring 84% to $465 million. Wong is also championing a more inclusive approach to business as the executive sponsor of the Trans@Reddit Employee Resource Group, ensuring that Reddit is facilitating vital conversations internally as well as on its forums.

23 hours ago