Articles by Rimjhim Singh

Business

Campa, Lahori Zeera double market share as Cola giants lose ground in 2025

India’s soft drinks market, long dominated by Coca-Cola and PepsiCo, is witnessing its biggest shift in years. The shift is most visible in the first nine months of 2025, with new entrants expanding faster than expected despite weather-related setbacks and limited national reach, according to a report by The Economic Times. Smaller players led by Reliance’s Campa and Verlinvest-backed Lahori Zeera have doubled their combined share to nearly 15 per cent in January-September 2025. A year ago, these brands held only about 7 per cent. Most of this growth has come from the mass-market ₹10 price segment, where consumers are more open to trying newer, cheaper alternatives. This shift has taken a toll on Coca-Cola and PepsiCo, whose combined share has fallen from 93 per cent last year to nearly 85 per cent in the same period, the news report said. Overall market growth, however, remained flat this year due to heavy rainfall across many regions, which reduced summer demand. ALSO READ: Reliance to launch Campa Sure water, teams with regional makers to cut cost Lahori Zeera prepares nationwide expansion Lahori Zeera co-founder and Chief Operating Officer Nikhil Doda said that the company plans to become national by next year. The news report quoted him as saying that the company is planning to cover 80-90 per cent pin codes. Lahori, founded in 2017 in Punjab’s Fatehgarh Sahib by cousins Saurabh Munjal, Nikhil Doda and Saurabh Bhutna, is setting up its third plant in Lucknow. The company also aims to enter institutional sales and is introducing new products like Lahori Aamras and Masala Cola. It currently has over 2,500 distributors, most of them in general trade. Campa expands visibility Reliance Consumer Products Ltd (RCPL), which bought Campa Cola in 2022 and relaunched it in 2023, has pushed the brand this year. Campa signed multiple partnerships, including a co-powered IPL sponsorship, roped in actor Ram Charan as brand ambassador and secured an exclusive beverage deal with Hyderabad Metro, allowing sales through vending machines, kiosks and retail outlets in metro premises. Campa also joined hands with Ajith Kumar Racing as the “official energy partner” for its Campa Energy drink. ALSO READ: PepsiCo flags rising competition, slower growth in India beverage market Campa enters Sri Lanka with local partner Reliance Consumer Products introduced Campa beverages in Sri Lanka this year through a partnership with Ceylon Cold Stores, part of the John Keells Group. The strong distribution network of Ceylon Cold Stores is expected to help Campa build quick visibility. The Sri Lanka lineup includes Campa Cola, Lemon, Orange and energy drinks such as Campa NRG Gold Boost and Berry Kik, priced at ₹100 for 250 ml bottles. RCPL also rolled out Campa Cola in the UAE at the Gulfood event, partnering with Agthia Group, a major regional F&B company.

Technology

India expands seafood markets beyond US amid tariff hike; shrimp up 18%

India’s seafood industry is steadily widening its global presence, reducing its heavy dependence on the United States (US). Exporters are now focusing on new markets to cushion the impact of rising tariffs imposed under the Trump administration. India’s shrimp exports continued to perform well in the first five months of FY26, according to CareEdge Ratings. Export value grew 18 per cent year-on-year to $2.43 billion, supported by an 11 per cent rise in volumes to 348,000 metric tonnes (LMT). This growth was largely driven by a sharp rise in non-US markets. Export value from these regions jumped 30 per cent ($1.38 billion vs $1.06 billion), showing a clear move by Indian exporters toward diversified global markets. Non-US markets, which made up 51 per cent of exports in 5M FY25, expanded to 57 per cent during the first five months of FY26 (5M FY26). ALSO READ: Non-US markets emerge as new growth engine for marine exports: Govt data US shipments slow after tariff hike Exports to the US, traditionally India’s biggest shrimp market, saw modest growth of around 5 per cent during the same period. This slowdown was expected, especially after a steep decline in August 2025, following heavy shipments earlier in the year. Exporters had front-loaded orders ahead of new reciprocal tariffs that came into effect on August 27, 2025. Since early FY26, Indian shrimp entering the US market has been hit by multiple taxes, including higher reciprocal duties on top of existing anti-dumping and countervailing duties. Between April and August 2025, India’s effective tariff rate was around 18 per cent, higher than 13-14 per cent for competitors Ecuador and Indonesia. After August, India’s tariff burden jumped to 58 per cent, while tariffs for Ecuador and Indonesia ranged between 18-49 per cent. This has reduced India’s price competitiveness in US retail and foodservice channels, giving rival suppliers an edge. In May 2025, exports to the US touched $0.27 billion, crossing last year’s average monthly level. Typically, US demand peaks in the third quarter, but this year the peak came earlier due to advance shipments. CARE Ratings expects exports to the US to fall in the second half of the year. Signs of this are already visible, with August 2025 shipments dropping 35 per cent compared with July. ALSO READ: China stops seafood imports from Japan, links move to Fukushima water Non-US markets drive most of the growth Exports to non-US destinations continued to grow at a strong pace. In 5M FY26, shipments to these markets rose 30 per cent year-on-year to $1.38 billion, supported by steady demand across regions. China remained the top non-US buyer, with shipments increasing 16 per cent. Exports to Japan, previously a major reprocessing centre, were mostly stable. Vietnam saw a sharp rise, with export value doubling to $0.18 billion, reflecting its growing role as a re-export hub. Exports to Belgium also doubled to $0.14 billion, helped by stronger demand in the European Union and improved traceability compliance by Indian exporters. Overall, 86 per cent of the incremental export value in the first five months of FY26 came from non-US markets.