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Kate Middleton’s favourite activewear brand Sweaty Betty slashes prices site-wide for Black Friday
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Kate Middleton’s favourite activewear brand Sweaty Betty slashes prices site-wide for Black Friday

It’s the cult British activewear brand beloved by A-listers and Royalty including the Duchess of Cambridge Kate Middleton and Jennifer Aniston. And right now, Sweaty Betty — which is finally available on Aussie shores — is hosting a massive Black Friday sale. From today (Monday 17 November) until Thursday 4 December, shoppers can discover limited-time offers across Sweaty Betty’s most-loved collections and activewear essentials — perfect for gifting season or refreshing your everyday wardrobe. Know the news with the 7NEWS app: Download today Arrow 20 per cent off the All Day Collection — Think lightweight, soft leggings, effortless tanks and relaxed pullovers designed for all-day comfort.30 per cent off the Explorer Collection — It’s everyday outerwear and sleek throw-on trousers made for wherever the day takes you.30 per cent off Bags — From your gym to street essentials.Up to 60 per cent off sale styles — With further markdowns added for Black Friday. Whether it’s reformer mornings, run clubs or off-duty coffee catch ups, Sweaty Betty’s Black Friday event is the perfect time to refresh your wardrobe with elevated, high-performance activewear. So what are the Best Picks team’s top picks from the Black Friday lineup? Top of my shopping list is my favourite leggings of all time: the Power Leggings. Reduced from $139 to $97.30, the best-selling buy is available in a number of different prints and patterns, depending on your mood. Made from stretchy fabric with an ultra-supportive fit, the leggings are perfect for all manner of activities, whether you’re heading to Pilates class, enjoying brunch or going for a run. I also love the Explorer 5.5” Short, down to $74.50 from $149, as I find myself reaching for a pair, whether I’m lounging around at home or heading on a hike. Sweaty Betty has gained cult status around the world for its game-changing performance-based athleisure, since it was born out of London in 1998 by Tamara and Simon Hill-Norton. For more information and to shop the Black Friday sale, head here now. What is Black Friday? Black Friday is the term used to describe the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season and has become one of the largest shopping events in Australia. Top brands like Myer, The Iconic, Amazon and David Jones discount their stock from Black Friday onwards before further reducing prices on Boxing Day. It’s the perfect time to stock up on presents for Christmas given it’s just shy of two months until December 25. When is Black Friday? This year Black Friday falls on November 28 but you can expect Australian retailers to start discounting stock from the end of October. The Iconic is normally one of the first brands to share its sales so keep an eye out online. How does Black Friday work? Black Friday is traditionally an in-store shopping experience but in recent years it has switched to online — and for some retailers both — so that no one misses out on the incredible deals. Some retailers have started their sales before Black Friday and they run until Cyber Monday, which is the Monday after Black Friday. Some brands will give customers a special code they need to input at the checkout to secure the deal while others will just be already discounted to their sale price. When is Cyber Monday? Cyber Monday falls on December 1 this year and is just three days after Black Friday. It usually signals the close of the big sale season before Boxing Day but depending on the retailer discounts can last right up until mid-December.