Digital Marketing Specialist

Working with the AA | Me mahi tahi tatou ki AAFor over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members. We’re now have an opportunity for a Digital Marketing Specialist to join the team to lead and deliver digital campaigns.

What You'll Be Doing | Mō te TūrangaThis position will see you take ownership of end-to-end digital campaigns across channels including Google Ads, social media, DV360, and email marketing. You’ll manage campaign planning, set-up, optimisation and reporting, always with a commercial lens and a keen eye for customer experience. You'll play a key role in reviewing and refining marketing briefs, delivering insightful media recommendations, and leading digital projects from scoping through to delivery. You’ll also support best practice in compliance, data protection, and risk management while seeking continuous improvement in digital processes and tools.

As a digital expert, you’ll keep pace with industry innovation, share knowledge across the wider team to build an integrated and future-ready digital marketing function. About You | MōuYou’ll have hands-on experience in digital marketing within an agency or similar environment, with practical knowledge of platforms such as Meta Ads Manager, Google Ads, DV360, CM360, and Google Analytics. You’ll be confident running email campaigns and planning media activity across digital channels, supported by strong analytical skills and familiarity with tools like Looker Studio.

A clear communicator, you can translate data and technical detail into actionable insights for diverse audiences. You’ll have a sound understanding of data protection in a marketing context, be highly organised, and able to build strong working relationships. A relevant qualification in marketing or information systems, along with Google Marketing Platform certifications, will support your ability to deliver in this role.

What We Offer | Ngā āhuatanga kei a mātouFree AA Membership for you and your whānauNZAA Super Scheme with 2% employer contributions on top of 3% KiwisaverA day off for your birthdayHybrid working arrangement Training available / career development Discounted insuranceHere, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities. If you’re passionate about digital marketing and excited to shape campaigns that truly connect with customers, we’d love to hear from you.

Apply now to join our team and help drive forward the AA’s digital marketing success. Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably. We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes.

We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.