Senior LinkedIn Strategist (Remote Canada)

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!We’re excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients.

This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins.

We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!This role is listed internally as Senior Account Strategist, LinkedIn Advertising*The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & ResponsibilitiesOversee and lead a collection of Social Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamicBuild strategies for clients each quarterHave the ability to create, maintain, and optimize budgets for paid media campaignsProvide fractional support for internal marketing in support of a boutique agency within DirectiveDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedUnderstand the value of Programmatic campaignsDrive cross-sells, upsells and referrals via client relationships and professional networkExecute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROIWhat You Offer4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreAbility to delegate to junior team members to ensure joint successStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.

Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you’re a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou’re quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as neededWhat Success Looks LikeYou encompass our core values through every interaction; internally and externallyEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department level KPIs, such as client growth and goal attainment.

Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores. Build client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsBenefits🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave💰 Financial - Traditional and Roth 401(k) with a 3% company match🌟 Bonus - Annual bonus based on tenure, which scales in total amount over timeWork Environment RequirementsAs a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California.

For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.

Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.

com. Additional InformationAt Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.