ABM Growth Marketer

About AthennianAthennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.Role OverviewYou own the execution engine for demand creation at Athennian. This role sits at the intersection of marketing, sales development, and revenue operations, and reports directly to the Chief Growth Officer. You’ll work closely with Sales (AEs), RevOps, and Marketing to design and deliver coordinated commercial motions.In this position, you will build and run AI-assisted ABM campaigns, orchestrate multi-touch outreach sequences using modern automation platforms, and directly engage high-value accounts when strategic timing calls for it. This is not a pure SDR role, a pure marketer role, or a pure RevOps role—it’s a hybrid function that blends all three into a single, commercially accountable engine for growth.Key Responsibilities - Demand Activation (40%)Design and execute account-based campaigns targeting the Top 300 named accountsBuild multi-channel sequences (email, LinkedIn, intent signals) using platforms like Instantly.ai, Unifygtm, Apollo, or ClayDeploy AI agents to simulate personalized SDR outreach at scaleTrack engaged accounts, MQL→SQL conversion rates, and pipeline contribution by campaignKey Responsibilities - Technical Orchestration (35%)Partner with RevOps to refine targeting rules, firmographic filters, and campaign performance analyticsHigh familiarity and comfort with automation stack: CRM hygiene, lead scoring, lifecycle stage progression, data enrichment workflowsRun integrate campaigns using tools like HubSpot, Instantly.ai, Nooks, Clay and intent data providersBuild dashboards and reporting for account engagement, reply rates, and SQL creationKey Responsibilities - Direct Outreach (25%)Conduct strategic outbound calling campaigns via Nooks or similar dialer platformsQualify inbound leads and event-sourced opportunities when AE capacity is constrainedTest messaging, conduct account research, and provide feedback loops to AEs on account fit and meeting qualityMust-Have Skills2–4 years in growth marketing, SDR, or RevOps roles (ideally a mix)Hands-on experience with marketing automation platforms (HubSpot) and outbound tools (Instantly, Lemlist, Outreach, Salesloft)Proficiency with Clay for data enrichment, lead research, and account intelligence workflowsProven ability to build and optimize email sequences, A/B test messaging, and improve conversion ratesNot afraid of the phone: you've done real outbound calling and know how to qualify enterprise buyersComfortable working with CRM data, filters, and basic reporting to analyze performanceObsessed with metrics: you live in dashboards and can articulate what's working and what's notNice-to-Have SkillsExperience in enterprise B2B SaaS selling to finance, legal, or compliance buyersFamiliarity with AI-driven personalization tools or intent data platforms (6sense, Demandbase, Koala)Background in a high-growth startup where you wore multiple hatsUnderstanding of ABM frameworks and account tiering strategiesSuccess Metrics (First 90 Days)20% increase in marketing-sourced SQLs3:1 ROI on ABM program spendPositive AE feedback score (NPS 8/10 or higher)LocationWe have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada.Our CultureOur company thrives in a fast-paced startup environment where every team member plays a critical role in driving success. We value ambitious, results-driven individuals who are not only proactive in identifying opportunities but are also committed to going the extra mile. In our culture, collaboration and initiative fuel our growth as we embrace new challenges, learn constantly, and move quickly to seize opportunities. If you're a go-getter who thrives on impact and thrives in a dynamic setting, you'll fit right in. Our values are: Outcome Driven: We focus on setting ambitious goals and achieving measurable results, valuing success by the outcomes we deliver Wide Responsibility: Our team is empowered to shape success, taking ownership from problem identification to solution implementation Learning Mindset: We embrace curiosity, rejecting the status quo and encouraging continuous learning and agility Strategic Speed: We make fast, effective decisions and embrace a bias for action to seize opportunities quicklyBenefits at AthennianWe’re a remote-first company built on trust, autonomy, and accountability. With that flexibility comes responsibility — we’re a lean team where everyone is expected to bring their full effort and expertise. We believe in real work-life balance: every employee starts with a minimum of three weeks of vacation, five sick days, and six personal or flex days, plus a company-wide winter holiday shutdown so everyone can rest and recharge together.Our benefits are designed to support your well-being in meaningful ways. You’ll have access to comprehensive health, dental, and vision coverage, long-term disability, accidental death & dismemberment, an Employee Assistance Program, and a Health Spending Account to help cover additional expenses. We also offer flexible parental leave benefits, including options for top-ups or additional paid time off — because family matters. And to help you get set up for success from day one, we provide a work-from-home allowance.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.