Digital Marketing Executive

Company Description"Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https: //careers. accor.

com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"Job DescriptionWe are seeking a talented and innovative Digital Marketing Executive to join our dynamic team in The Grand Tarabya, Managed by Accor İstanbul, Türkiye. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness, engage customers, and support our business goals.

Develop and execute comprehensive digital marketing campaigns across various platformsManage and optimize our social media presence, creating engaging content and monitoring performanceImplement SEO strategies to improve our website's organic search rankingsCreate and manage pay-per-click (PPC) advertising campaignsDevelop and execute email marketing campaigns, including content creation and list segmentationAnalyze campaign performance and provide detailed reports using various analytics toolsCollaborate with cross-functional teams to ensure consistent brand messaging across all digital channelsStay up-to-date with the latest digital marketing trends and technologies, recommending new approaches to improve our marketing effortsManage relationships with external vendors and agencies as neededContribute to the development of marketing materials and assets for digital campaignsQualificationsBachelor's degree in Marketing, Communications, or a related fieldMinimum of 2 years of experience in digital marketingProven track record of developing and implementing successful digital marketing campaignsStrong understanding of SEO, SEM, and content marketing strategiesProficiency in social media management and advertising platformsExperience with email marketing systems and data segmentationExcellent analytical skills with proficiency in digital marketing tools and reporting platforms (e.

g. , Google Analytics, Google Tag Manager)Strong project management skills with the ability to handle multiple projects simultaneouslyProficiency in Microsoft Office suiteExperience with design software (e. g. , Adobe Photoshop, InDesign) is a plusFamiliarity with content management systems (CMS) and marketing automation toolsExcellent written and verbal communication skillsCreative mindset with a passion for staying current with digital marketing trendsDetail-oriented with a strong focus on efficiency and organizationAbility to work collaboratively in a fast-paced, goal-oriented environment