Account Manager

Role SummaryYou will serve as the strategic bridge between our clients and internal teams, driving exceptional campaign performance while building lasting client relationships. In this dynamic role, you'll combine tactical campaign optimization with consultative client growth strategies, ensuring our marketing initiatives deliver measurable business impact and sustainable account expansion.Key Responsibilities:Client Strategy & GrowthPrimary Client Contact: Build trust-based relationships as the day-to-day point of contact, maintaining proactive communication and promptly addressing client questions or concernsStrategic Guidance: Provide consultative advice using industry best practices to help clients maximize campaign performance and achieve business objectivesAccount Growth: Identify expansion opportunities and prepare proposals for additional campaigns, new channels, or expanded services that align with client needsContract Renewals: Lead renewal processes by compiling ROI evidence, crafting renewal strategies, and conducting client meetings to secure continued businessClient Satisfaction: Ensure high satisfaction by managing expectations, soliciting regular feedback, and quickly resolving service issuesCampaign Performance ManagementEnd-to-End Management: Oversee campaign planning, launch, and execution to ensure initiatives stay on schedule, within budget, and meet quality standardsPerformance Optimization: Monitor daily metrics (impressions, clicks, conversions, cost per lead) and collaborate with campaign managers to implement optimizationsWorkflow Coordination: Manage campaign pipelines and facilitate team check-ins to review project status, align priorities, and address roadblocksQuality Control: Verify campaign setups, tracking accuracy, and deliverable quality while immediately flagging and resolving performance issuesCreative & Content CoordinationAsset Planning: Collaborate with creative teams to produce campaign assets, providing clear briefs, timelines, and brand guidelinesProduction Oversight: Track creative production progress and proactively resolve delays that could impact campaign launchesContent Quality: Review and QC all creative outputs for client alignment, secure approvals, and implement feedback or revisionsCopywriting: Develop effective ad copy, landing pages, and client communications that resonate with target audiencesCreative Iteration: Work with teams to refresh campaign materials based on performance data and client feedbackPerformance Analysis & Reporting Data Analysis: Track and analyze campaign performance data to extract insights on conversion rates, cost per acquisition, ROI, and lead qualityWeekly Reviews: Conduct thorough weekly performance assessments for each campaign, documenting insights and optimization recommendationsMonthly Reporting: Prepare comprehensive monthly reports summarizing results, achievements, and data-driven recommendations for upcoming periodsResults Presentation: Deliver and explain performance reports to clients via detailed updates or review meetings, highlighting value and outlining next stepsStrategic Adjustments: Use performance insights to inform broader campaign strategy and client growth plansStrategic Planning & Market IntelligenceConduct competitive analysis and market research to inform campaign strategy and identify emerging opportunities for client growth.Develop forward-looking campaign strategies that position clients ahead of industry trends and competitive threats.Required QualificationsBachelor's degree in Marketing, Business, or related field.1+ years of experience in client-facing marketing roles with campaign management responsibilities.Proven track record of managing multiple client relationships and driving account growth.Strong analytical skills with experience interpreting marketing performance data and KPIs.Proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).Excellent written and verbal communication skills with presentation experience.Project management experience with ability to coordinate cross-functional teams.Problem-solving mindset with adaptability to fast-paced, changing environments.Preferred QualificationsExperience with marketing analytics tools and CRM systems.Background in account management within digital marketing agencies or similar environments.Familiarity with A/B testing methodologies and conversion rate optimization.Experience presenting to C-level executives and senior stakeholders.Knowledge of current digital marketing trends and best practices across multiple channels.What you'll gainProfessional GrowthDevelop expertise across the full spectrum of digital marketing channels and strategies.Build consultative selling and client relationship management skills that are highly transferable.Gain experience leading cross-functional teams and managing complex, multi-stakeholder projects.Strategic ImpactDrive measurable business growth for clients while directly contributing to company revenue expansion.Shape marketing strategies that influence real business outcomes and client success.Develop market intelligence and competitive analysis skills that inform broader business strategy.Career DevelopmentWork closely with senior leadership on strategic initiatives.Build a portfolio of successful client case studies and campaign optimizations.