Acquisition Marketing Manager | Fixed-Term Contract

Acquisition Marketing Manager | 12m FTCKo wai mātou? - About us:As New Zealand's largest telecommunications and digital services company, Spark’s purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities and all of New Zealand.Mō tēnei tūranga mahi - About the Role:We’re looking for an Acquisition Marketing Manager to work in our Consumer & SME Marketing Tribe on a 12m Fixed-Term Contract. The successful candidate will be confident running marketing projects autonomously and will bring high energy, creativity and commercial strength to our team. If you think you might be the perfect fit, please see below for details.Ngā mahi o ia rā – Daily tasks:End to end responsibility for acquisition marketing functions across a range of Spark’s products and portfolios - including market orientation, research, strategy, proposition/offer development, campaign/project go-to-market and measurement.Develops, owns and executes ATL advertising campaigns, working closely with media and creative partners to deliver world class work that meets marketing and commercial objectives.Delivers work into paid, owned and earned media, keeping in-mind channel best practice.Uses deep market insights and competitive analysis to craft differentiated propositions that enhance perceived value, increase consideration and conversion.Works with globally-recognised, innovative brands and partners to deliver unique work in the NZ market.Identifies and creates new market opportunities via partnership creation and development of new propositions.Responsible for managing budget, ensuring it’s spent in the most effective way possible.Maximises ROI by measuring and understanding the performance of marketing initiatives through econometrics, experimentation, in-flight optimisation and predictive forecasting.Collaborates with a wide range of stakeholders to create impactful work, internally and externally.Uses AI to simplify repeatable tasks and finds ways to create efficiencies in our marketing processes.Stays up to date with industry trends and best practice to ensure the team remains at the forefront of marketing innovation.Leads by example, providing mentorship and guidance that empowers others to excel and grow their expertise.Tō wheako - your experience:Excellent stakeholder management and influencing skills.A Bachelor's degree in marketing/communications (or equivalent).Senior Marketing experience (enterprise experience preferred).Demonstrated high degree of commercial acumen.Growth mindset and roll-up-the sleeves attitude.Strong understanding of digital platforms (media, web, data, AI).Strong understanding of marketing measurement techniques.Experience managing external business relationships (agencies, media owners etc).Able to work with a high degree of autonomy.He aha te take e uru ai koe ki a mātou – So, why choose us?Te Kanorau me te Whakawhāiti mai - Diversity and Inclusion:At Spark, we are constantly looking for ways to build a more inclusive culture. Our vision is for diversity and inclusion to be “how things are done at Spark”, embedded into our day-to-day activities, standards, and business practices. We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.Toitū - Sustainability:Sustainability is a key focus for us. We are dedicated to supporting Aotearoa New Zealand’s recovery and economic transformation. The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.Ngā pūkenga Motuhake – the must haves:Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).