Senior Manager Brand Communications BU Originals, Basketball & Partnerships, Brand adidas

Purpose & Overall Relevance For The OrganizationDrive an effective and efficient brand activation across all communication touchpoints within Originals, Basketball, Partnership and incubation concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.

Key ResponsibilitiesProvide the country relevant input to global Business Units and Brand Communications at the commercial input timingSupport the creation of annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications, based on input from global and country commercial needsManage the execution of the local category marketing plan, including presentation deck to key wholesale partners for implementationManage the creation of the local content in alignment with the key stakeholders (listed in the Key Relationships section) and global Brand Communications obtaining approval if necessaryAlign with the Brand Activation team on the PR/Social and media strategy for a campaign executionManage the execution of the Marketing Expenses plan per company business strategySupport local trade meetings by providing appropriate sell-in tools Support Sales at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.

Lead the production and implementation of bespoke alliance and key account campaignsRecruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture.

KPI’sBrand / Category Net SalesMarket share of respective categoriesCompliance to marketing expense guidelinesShare of conversation in PR/SocialShare of searchKey campaign sell through %Agency performance management (annual evaluations)Knowledge, Skills, And AbilitiesStrong degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)Ability to develop and implement local marketing plans following global guidelinesMarketing budget planning and managementStrong presentation skill to internal and external stakeholdersStrong user of MS Office suite of productsProven project management experienceStrong abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the teamRequisite Education And Experience / Minimum QualificationsUniversity degree in Business or equivalent professional experience, ideally in Sales and/or MarketingAt least 7+ years’ experience in relevant Marketing fieldsProven track record as a leaderFluent in English / Japanese in native level preferredKey RelationshipsCountry Brand director and Brand Activation teamsGlobal Brand CommunicationsGlobal/Country Business UnitsCountry Senior Leadership, especially Retail and Wholesale LeadCountry Finance and LegalExternal partners (Key Wholesale partners, Agencies, Brand Partners, etc.

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