ADIDAS KOREA 본사 Retail Marketing & VMD기획 정규직

ADIDAS KOREA 본사 Retail Marketing & VMD기획 정규직A portfolio must be submitted at application stage. 지원 시 포트폴리오 제출 필수주요업무· 글로벌 소재 기반, 캠페인 윈도우 & 인스토어 디스플레이물 기획 및 발주· 세일즈 증진 위한 Retail Marketing activation 프로젝트 서포트· 캠페인 제품 연출 가이드 (VMD plan): 글로벌 캠페인 VMD가이드 현지화, 매장 방문 & 실행 모니터링자격요건• 동종업계 경력자 (2년 이상)• 관련학과 전공자 우대 (패션, 미술, 디자인, 마케팅 전공자)• 유관부서와의 소통능력이 원활한 자 (영어능력자 선호)• 그래픽 소프트웨어 프로그램 사용 가능자 선호 (포토샵, 일러스트)• 입사 지원 시, 포트폴리오 첨부 요망복지혜택• 보건 휴가: 필요 시 여성 직원은 1일의 유급 휴가를 사용할 수 있습니다.• adidas 직원 할인: adidas 제품에 대한 직원 전용 할인을 제공합니다.• My Benefit Point: 1년에 320만 원의 포인트를 제공하며, 의료, 웰니스 프로그램 등 다양한 혜택에 사용할 수 있습니다.• MyWorkplace: 주 2회 재택근무.• Working From Anywhere: 1년에 최대 10 workingday까지 희망하는 장소, 도시 및 나라에서 근무 가능합니다.Job Summary:We are seeking a passionate and experienced Retail Marketing – Originals Senior Specialist who will lead the planning and activation of retail marketing strategies across adidas Originals. This role is responsible for driving brand awareness, consumer engagement, and sales growth across DTC, WHS, and Mono channels.Role & Responsibilities:Campaign Planning & ActivationLead Window, ISC, and Retail Marketing activations for Originals In-line, Statement, Kids, and Members Day campaignsManage sell-in room ISC setups for Originals and Kids categoriesEnsure aligned-door list accuracy for campaign rolloutsCoordinate with external agencies to develop ISC/display materials aligned with brand standardsProvide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelinesAnalyse marketing data, track campaign performance, measure ROI, and identify improvement opportunitiesChannel & Store SupportDrive DTC store openings and activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagementSupport Mono-brand and WHS channels with campaign branding (e.g., VP zones, commercial-driven sales promotions)Market & Trend InsightsStay updated on retail marketing trends and best practices to strengthen campaign strategiesKEY RELATIONSHIPSGlobal: Originals BU Retail Marketing, Halo ActivationLocal: VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, ProcurementExternal partners (agencies, vendors)KPI’sTraffic, conversion, sales, and comp salesRetail activation customer engagement (e.g., engagement metrics)Compliance with MaEx/MWB guidelinesAccuracy of annual/monthly MaEx rolling forecasts (RFC)Requirements:Education: Bachelor’s degree in Fashion, Marketing, Art & Design, or a related fieldWork experience: 2 years of experience in retail marketing, with a proven track record of successLanguage skills: Proficiency in English and Korean (both written and spoken)Qualifications:Proven expertise in Retail Marketing activations (Window, ISC, VM, DTC/WHS/Mono)Effective in cross-functional & agency collaboration with brand consistencyExcellent communication, presentation, and problem-solving skillsPunctual, positive, and proactive attitudeQuick learner, open to feedback and continuous improvementA portfolio must be submitted at application stage. 지원 시 포트폴리오 제출 필수