Admissions and Marketing Officer

MissionDesign and implement the admissions, communications, and marketing strategy with a strong commercial focus to attract, convert, and retain clients, while reinforcing the organization's image and market positioning.Key ResponsibilitiesManage the full sales cycle of services, from initial contact through to enrollment completion.Coordinate visits, interviews, and personalized follow-ups with prospective clientsHandle leads and opportunities, ensuring efficient conversion.Collaborate with departments to effectively communicate the unique value of programs and offerings.Represent the organization at fairs, events, and information sessions.Manage the writing and dissemination of content (news, press releases, blogs).Oversee brand identity across all channels.Coordinate with external agencies or vendors (design, media, audiovisual production).Design digital and traditional marketing campaigns focused on lead generation and conversion.Plan and execute campaigns on social media, email marketing, Google Ads, and SEO/SEM.Analyze KPIs and performance metrics to optimize actions (CAC, conversion rate, ROI).Supervise and continuously improve the website and other digital assets.Candidate ProfileEducationBachelor's degree in Marketing, Communications, Business Administration, or related field.Master’s degree in Digital Marketing or Sales is a plus.Experience in the education sector or similar will be positively valued.ExperienceExperience in similar roles.Proven experience in consultative or B2C sales with a focus on conversion.Strong knowledge of digital marketing and CRM toolsSkills and CompetenciesStrong commercial and results-driven mindset.Excellent verbal and written communication skills.Analytical and strategic planning capabilities.Proactive, empathetic, and strong interpersonal skills.Easy adaptable, agileLanguages: Hungarian -native speaker, English B2 level minimun