Analyst, Campaign Analytics & Execution

Company DescriptionStandard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.Job DescriptionTo develop and maintain campaign models in line with business requirements, fit for purpose and ensure that they perform at optimal levels.Key responsibilitiesAnalyse model performance in line with agreed model design principles and recommends appropriate amendments to ensure that model delivers as per model design principles.Build models that are fit for purpose and operate within performance metrics.Develop new models (e.g., propensity, churn, micro segmentation, contact-ability, response, etc.) for campaign analytics that deliver value and/or improve on prior model.Optimise future model performance (take up rate, environmental climate, business strategy, model drifts, etc.) against business strategy and actual model performance.Evaluate the appropriateness of models for relevant campaigns and take into consideration the business problem against data nuances.QualificationsUniversity Degree in Mathematical Sciences/Engineering/Computer Science/Data ScienceExperience3-4 years' experience in advanced analytics, combined with sufficient knowledge of products and customer behaviour in a financial services environment. Significant exposure to propensity, attrition, CRM and leads management, next-best action and segmentation models, as well as behavioural analysis.Proficiency in SQL and Database ManagementAdditional InformationBehavioural Competencies:Adopting Practical ApproachesChecking ThingsConveying Self-ConfidenceDeveloping ExpertiseEmbracing ChangeExamining InformationFollowing ProceduresTechnical Competencies:Product Knowledge (Business Banking)Product and Services KnowledgeRisk AwarenessBusiness Process DesignData Integrity