Area Sales Executive

Educational Qualification: Graduate/Post Graduate Desired Competencies: Market Execution, Business Development, Channel Partner Management, Selling and Negotiation.Key Responsibilities: Ensure Achievement Of Secondary Sales TargetsSetting Objectives For AWBreaking Objectives For AWSM (Beat-Wise)Ensure Communication Of Objectives To AWPeriodic Tracking Of ObjectivesAW ManagementAlign, Support & Motivate AW To Meet Business ObjectivesEnsure Adequate Infrastructure & SystemsAct as a Commercial Interface Between AW & BILCoach, Manage & Evaluate AWSM PerformanceCoach AWSM On BIL Best Practices & WOWTrain AWSM On Sales Call ProcessEvaluate Their Performance PeriodicallyProvide On The Job Support / Guidance For Addressing Territory Specific IssuesEnsure Adequate Service Level In Market & Build Business In Existing & New OutletsEnsure Adequate Servicing At Dealer PointsMaintain Relations With Existing DealersIncrease The Depth And Width Per DealerProspect New OutletsPerform Activations As Per Decided By ASMExecute Visibility Implementation & MerchandizingEnsure Adherence To Plan-O-GramEnsure Execution Of Primary & Secondary MerchandizingEnsure Execution Of Visibility ImplementationImplement Launch Of New Consumer Promos / Trade Schemes & New ProductsOperationalize New Product Through Communication & SamplingEffectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer PointTrack & Review Performance Of New Products / SchemesMarket IntelligenceCollect & Report Required Market Information On Competitor Activities Like Promotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches, Visibility etcMaintain Records & SystemsPJP DataMIS ReportingEnsure Hub Of UDAANRepresent Britannia For Consumer ComplaintsVisit Consumer to Address & Sort Quality Complaints.Inform Quality About Status Of Complaint