Area Sales Manager

BAT is evolving at pace - truly like no other organization.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our values every day. Come be a part of this journey!BAT IS LOOKING FOR AREA SALES MANAGERAs a Sales Manager, you will lead your Sales team and collaborate with distribution partner to deliver sustainable growth for the business.FUNCTION Trade Marketing & Distribution (Field Sales)SALARY RANGE Competitive market salary + Bonus scheme + Excellent benefitsLOCATION Da Nang, Hue, Quang Nam, VietnamREPORTS TO Regional Sales ManagerNUMBER OF DIRECT REPORTS 6 to 8 Role SummaryCore Relationships Internal – HQ Trade Marketing team, Sales Team External – Provincial Distributors, WholesalersTravel RequiredYes, frequent market visit requiredAccountabilities – BusinessDistributor Performance ManagementOversee the management of key distributors in the respective area to ensure progress to the agreed strategic direction.Facilitate the development of a 3-month demand planning for the responsible area.Effectively manage the credit risk allocated for the respective area.Lead the area team and trade partners to achieve assigned targets, including volume, distribution, etc. at the area level.LeadershipProvide coaching and guidance to the Sales Supervisor team.Foster an effective and efficient team through on-the-job training, motivation, and staff development to achieve a competitive edge.Implement a standardized evaluation process for the team within the area.Ensure Sales Supervisors and Sales Representatives are well-trained and aligned with the company's mission.RelationshipCollaborate closely with the Business Development & Trade Deployment team to develop the area's operational plan and ensure the execution of brand programs according to the plan.Foster and maintain strong business relationships with target trade partners, including Distributors, Retailers within the area.Cultivate a working relationship with internal partners such as Trade Marketing Information, and Distribution Development to ensure alignment and cooperation.InnovationDrive innovation in the development of trade programs to maintain a competitive advantage in the respective area.Encourage the area team to actively gather innovative ideas from customers and consumers.Experience, Skills, KnowledgeCommercial Acumen Good grasp of the industry trends, market conditions, and the competitive landscape. Understands the company's business model, including how it generates revenue and profit and the interdependency between different business units and functions. Actively contributes to commercial strategies. Can identify and evaluate potential business opportunities and risks. Starts to influence business decisions based on market insights and financial analysis.Stakeholder Management Have a solid knowledge of stakeholder dynamics; effectively identify and analyze stakeholder needs and influences. Proactively engage and communicate with stakeholders; capable of negotiating and resolving moderate conflicts or misunderstandings. Demonstrate confidence in managing stakeholder relationships; actively seek feedback and opportunities to strengthen engagement.Activation Knowledge Able to Plans, designs and executes trade activation program to drive brand growthOperational Efficiency Understands and can analyze operational processes, identifying areas for improvement. Solves a wide range of operational problems and adapts to changing circumstances to maintain efficiency. Manages resources effectively, balancing cost and output, and adjusting as needed.Team Development and Succession Planning Implemented a structured mentorship program within the team, resulting in an improvement in team members' skill proficiency, both functional and leadership aspects. Additionally, identified and groomed internal talent for key leadership positions, facilitating smooth succession planning.REQUIRMENTSUniversity graduate with solid academic results, preferably in Marketing management Minimum 5-year experience in Trade Marketing/Sales in a sizeable FMCG company (preferable an MNC) in senior managerial rolesFluent in English & VietnameseWE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.Global Top Employer with 53,000 BAT people across more than 180 marketsBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in 4 strategic locationsDiversity leader in the Financial Times and International Women’s Day Best Practice winnerSeal Award winner – one of 50 most sustainable companiesBELONGING, ACHIEVING, TOGETHERCollaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business.