Chief eCommerce Officer

Ready for a new challenge?Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations. About Ariad: We’re the digital consultancy & staffing firm leading A-brands in Europe, like Samsung, Carrefour, ING, Orange and MediaMarkt count on to make digital transitions happen. We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. About the role:

If you believe marketing is more than messaging, if you see it as a powerful lever to accelerate business performance, then this role will speak to your ambition. Our client, a leader in the pharmaceutical eCommerce space, is seeking a Chief eCommerce Officer to drive the business into its next phase of growth. This is your chance to lead with purpose, elevate a fast-growing digital brand, and leave your mark on how healthcare products are delivered and experienced across Europe.

In this role, you won’t just oversee campaigns, you’ll define and execute a commercial growth strategy that shapes the entire customer journey. From acquisition and conversion to loyalty and retention, you'll lead a highly-skilled team spanning SEO, SEA, CRM, branding, trade marketing, and more. You'll build a data-fuelled roadmap, obsess over ROI, and foster a culture that’s driven by measurable impact. This is the role for someone who thrives on data, owns tough decisions, and sees marketing as a commercial engine, not a cost centre.

You’ll be the connector between marketing, product, pricing, and operations, and you’ll have the autonomy to make real, lasting change. What you will be doing: Define and lead the multichannel commercial strategy across Europe, focusing on growth by market and channelBuild a marketing roadmap rooted in business impact, ROI, and conversion metricsLead and structure marketing teams to deliver acquisition, engagement, and retention at scaleOrchestrate the customer experience across all touchpoints:

ensuring seamless integration between departmentsAutomate repetitive processes and leverage modern tools to free teams for high-impact workEstablish KPI frameworks (CAC, LTV, conversion rates, average order value) that guide decision-makingMentor and challenge marketing experts to push boundaries and think commerciallyCollaborate across departments to align vision, execution, and prioritiesWhat you bring: 10+ years in senior digital marketing and commercial roles, ideally in international eCommerce environments. Deep expertise in SEO, SEA, CRM, performance marketing, and analytics. Hands-on experience running campaigns and managing budgets with direct business impact. A true B2C and eCommerce mindset: understanding the full funnel from traffic to reactivation.

Proven ability to build or restructure teams, mentor leaders, and embed performance culture. Experience with dashboards and data tools like Looker, Google Data Studio, or similar. Strong ROI orientation: every decision backed by numbers, every initiative tied to business outcomes. Fluent in French and English (written and spoken)The offer: Full-time employmentC-level jobWork for a well-known eCommerce innovator with impact at the European levelJoin a collaborative, ambitious team focused on driving meaningful growthHybrid work:

3 days per week in Liège, and 2 days home officeIf you see yourself not just as a marketer, but as a business driver, someone who sees beyond the campaign and into the heart of customer experience, this is your opportunity. You’ll be empowered to make bold decisions, lead with data, and create work that has real impact. Apply now to join a top-tier team and drive the future of eCommerce. We’d love to meet you.

We have a variety of opportunities that could be the perfect next step in your career, and we’re adding to this list every day. Join us to find your fit, and be a guide through the maze of digital change.