ASKO Marketing Manager (maternity cover)

Are you passionate about brand building and marketing in the premium segment? Do you have an eye for creating impactful marketing strategies and initiatives? ASKO is a premium Scandinavian appliance brand founded in Sweden. It all started with an innovative young man's dream of making a washing machine for his mother to make her life easier, and now for 75 years ASKO appliances have helped people around the world cook, wash and take care of their families with the utmost consideration for the environment. ASKO combines award-winning design with smart features and solutions creating high-quality products with a Scandinavian touch in both form and function and caters for both private and professional segment. To showcase our premium brand in the right environment highlighting our innovative design and features, we opened our ASKO Experience Center in 2022. This flagship location welcomes both end-customers, customers and partners into the ASKO universe and gives them the opportunity to explore, experience and not least try out our appliances. As our ASKO Marketing Manager is currently on maternity leave, we are looking for a new team member to continue in this role until she returns.What will you be doing?You will be the one and only marketing maestro running the show for the remaining approx. 9 months that our Marketing Manager has left of her leave. This entails that you will be having the overall responsibility of our ASKO Experience Center together with the ASKO Business Director Nordic. You will thus be managing the ASKO Experience Center Manager and making sure that your efforts are aligned.  Your key responsibilities include: Brand building and strategy: Manage and execute brand building, PR and digital strategies by leading initiatives to enhance product and brand visibility. Develop and maintain a strong understanding of brand positioning and premium brand identity.Event planning: Organize high-end brand events and promotional activities that leave a lasting impression.Campaign management and content creation: Develop and execute marketing campaigns across digital, print, and in-store channels. Create and adapt content for our different Nordic markets.Collaboration with agencies and external partners: Support and elevate marketing activities, ensuring alignment with brand strategy.Market analysis and performance monitoring: Analyse trends and customer insights and report on marketing performance.Budget and resource management: Develop and manage the budget ensuring optimal resource allocation. Negotiate contracts and manage relationships with vendors, supplier, and partners. Team collaboration: Work closely with the ASKO team, including ASKO Experience Center, sales team and product management team to ensure cohesive marketing efforts.What you bring to the table:BA or MA in marketing or related field.Experience from a similar role.You have a strong understanding of brand positioning and premium brand identity.You have an eye for design, details and Scandinavian aesthetics.You are a strong communicator with a collaborative mindset.You are fluent in Danish and English.What is in it for you?Here are some of the highlights of what you can expect when you join our team: Strong brand: We are built on a solid foundation so you will be backed up by a global brand in strong growth.Beautiful work environment: You will be working out of our stunning ASKO Experience Center located in central Copenhagen.Fun atmosphere: We have an active staff organisation that loves to have a good time and organises social gatherings such as summer parties and Christmas lunches.A place where your well-being matters: From paid health insurance, contributions towards gym membership or understanding the importance of balancing your work with your personal life – we have your back. Want to be part of our team?If you like to be part of our team, hit the application button and let's talk.Additional informationThe position is time limited as it is a maternity cover. We would love that there is an overlap so you can spend some time with our marketing manager after her maternity leave. She will return in August so the cover will last until end of September 2026. The position is placed at our ASKO Experience Center.