SFG | star fashion group

Assistant Brand Manager (Lifestyle's Shoes - Global Brand)

Posted: Oct 28, 2025

Job Description

Responsibilities:• Coordinate with brand principals to create and implement marketing campaigns — both communication and merchandising.• Brainstorm and deliver KPIs, tactical plans, and strategies aligned with company goals.• Oversee sales forecasting, stock management, P&L, and promotional performance reports across all channels.• Manage and create content for social media and other owned platforms.• Build and maintain relationships with influencers and KOLs for product seeding.• Evaluate and improve existing marketing programs.• Develop strategies to support e-commerce platforms and online channels.• Maintain brand CI and coordinate with designers for all brand visuals and merchandising.• Collaborate with cross-functional teams and e-retailers on e-commerce execution.• Stay ahead of the latest trends and competitor activities..Qualifications:• Bachelor’s degree or higher in Business, Marketing, or related fields.• 1–3 years of experience in brand management, marketing, communication, e-commerce or marketing agency.• Passion for retail business or fashion is a must.• Strong communication skills in English.• Able to work on-site 100% at Rama III, Bangkok.

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