Assistant Brand Manager Marketing

Position : Assistant Brand ManagerDepartment : Brand Marketing Reporting Structure : Brand ManagerMcDonald’sMcDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.Key tasks of the Job:Lead new product launch as a project leader with cross functional teamsDevelop and execute integrated marketing campaigns including ATL, BTL and in-store merchandisingAnalyze market, consumer and sales data for opportune decision makingManage and implement marketing plans within limited time & budgetDevelop category strategy and short-term tactics to achieve business goalsWork closely with multiple agencies including creative/ media/ digitalCommunicate with global/ regional teams for regular meeting & plan sharingSupport brand manager for responsible product and platformsSpecifics for the Job:(a) Required knowledge, education, and experience:Bachelor’s degree or aboveAt least 7 years of full-time work experience in marketingExperience in F&B/ FMCG industry and multinational company is preferredExperience working with agencies is a mustStrong ability to develop marketing strategies based on consumer insightExcellence in consumer & sales data analysisHighly capable of timely development and execution of Marketing plansGood understanding of creative and media channelGood communication and interpersonal skillsPositive mindset to new challenges and turbulent environment(b) Skills: MS Office (excel, ppt, word): Excellent(c) English: Excellent