Assistant Manager - Business Performance & Sales Excellence

The Assistant Manager - Business Performance & Sales Excellence will drive the transformation of commercial operations by combining strong business acumen with advanced analytical and AI-driven tools. This role is central to optimizing sales performance, designing future-ready route-to-market models, embedding digital solutions, and shaping sales culture across the region. The ideal candidate is energetic, innovative, and eager to apply big-tech skills in the FMCG industry.DescriptionRoute to Market (RTM): Lead design and optimization of RTM strategies across channels and geographies. Standardize customer segmentation models to drive precision in targeting. Define optimal sales team sizing and role structures. Develop and automate journey planning tools to maximize reach, coverage, and cost-efficiency. Perfect Store Establish standards for MSL (Must Stock List), Share of Shelf, and Planogram compliance. Drive execution monitoring of promotions and extra visibility programs. Partner with trade marketing to build data-driven tracking dashboards. KPIs & Routines Develop, automate, and standardize KPI dashboards (daily/weekly/monthly). Re-design the content and rhythm of morning meetings and business reviews. Lead creation of Sales SOPs, ensuring consistency and clarity across the organization. Reward & Recognition Partner with HR and Sales Leaders to design and harmonize incentive schemes. Launch distributor championship programs and ad-hoc recognition initiatives. Embed data-driven performance evaluation tools to ensure fairness and transparency. Training & Development Collaborate with L&D to design on-the-job sales training, product knowledge modules, and capability-building programs. Introduce blended learning models using digital training tools and gamification. Revenue Growth Management (RGM) Partner with Finance and Marketing to design and implement Channel Index Pricing and Price & Portfolio Architecture (PPA). Lead SKU rationalization projects to improve productivity. Support promo optimization and post-event evaluation. Systems And Technologies Champion the adoption of cutting-edge sales technologies such as dynamic routing, AI-driven forecasting, and merchandising apps. Benchmark and pilot new digital tools to improve productivity. Foster a data-driven sales culture, enabling automation and AI across sales excellence dimensions. Qualifications, Experience, & Skills Bachelor’s degree in Business, Engineering, Data Science, or related field (Master’s a plus). 4–7 years in sales excellence, commercial operations, revenue operations, or data/AI-driven analytics—preferably with exposure to FMCG, e-commerce, or big-tech/startup environments. Power BI, Power Query, Power Pivot, SQL, Python (required). Familiarity with AI/ML applications in forecasting, journey planning, automation, or personalization. Strong Excel, visualization, and reporting skills. Strong stakeholder management, excellent communication, ability to simplify complex data for commercial teams.