Assistant Manager - Digital Marketing

Job Responsibilities:Act as the brand custodian to ensure consistent brand identity across all marketing channels including print, digital, sponsorships, and corporate communications.Plan and launch full-funnel marketing campaigns across Above The Line (ATL) and digital platforms (TV, radio, billboards, social media, etc.).Oversee digital ad strategies (Google, Meta, programmatic), including audience targeting, performance tracking (GA, pixels), and campaign optimization.Develop creative concepts, messaging, and content for various platforms (websites, EDMs, ads, social).Evaluate media, sponsorship, and award submission opportunities to strengthen brand visibility and engagement.Job Requirements:Degree in Marketing, Communications, Business or related field.Minimum 6-7 years of relevant experience in brand and digital marketing, preferably in a corporate or agency environment.Relevant certification in digital marketing (e.g. Google, Meta, HubSpot) is an added advantage.Strong analytical skills to interpret campaign data and translate it into actionable insights.Solid knowledge of digital KPIs, Google Analytics, Google Ads, and other performance tools.Proven experience in managing integrated campaigns across traditional and digital media.