Associate Director - Digital Marketing

Key Responsibilities: Develop and execute integrated digital marketing strategies across website, social media, and digital platforms. Lead enterprise marketing initiatives, ensuring alignment with organizational objectives and business growth. Drive ROI-focused campaigns with a demand generation mindset and digital-first approach. Collaborate with stakeholders and senior leadership to ensure alignment of marketing initiatives with overall business strategy. Lead cross-functional teams and external agencies to ensure seamless execution of campaigns. Monitor, measure, and report on campaign effectiveness and optimize for continuous improvement.Key Skills & Expertise: Proven expertise in integrated marketing and delivering measurable ROI. Strong experience in stakeholder management and business interactions at senior levels. Deep understanding of digital-first marketing approaches and emerging digital trends. Experience managing diverse marketing channels including website, social media, and enterprise campaigns.Qualifications: 7 to 14+ years of progressive experience in marketing with a focus on digital and integrated marketing Strong leadership skills with the ability to inspire and manage high-performing teams. Excellent communication, strategic thinking, and problem-solving abilities. Industries like SaaS,  BFSI, fintech, insurance, startup MBA/PG in Marketing or related field preferred.