Associate Director, Clinician Marketing

Associate Director, Clinician MarketingCovington, GeorgiaWork Arrangement: Hybrid — Onsite Monday through Thursday; Remote on FridaysFull Time The Associate Director, Clinician Marketing will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction — particularly with Urologists and Primary Care Physicians (PCPs) — regarding the PureWick® urinary incontinence product. This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings.The position requires an experienced healthcare marketer with a proven ability to lead complex, cross-functional projects, manage budgets and resources effectively, and apply data-driven insights to achieve measurable results.Key Responsibilities:Develop and execute omnichannel marketing strategies to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.Lead a portfolio of interconnected marketing projects, ensuring synergy, efficiency, and optimal resource utilization.Manage marketing budgets, project timelines, and reporting to achieve performance and ROI targets.Build business cases to secure funding approval for marketing initiatives.Create and manage analytics and reporting dashboards (e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.Collaborate with cross-functional stakeholders — including product, medical affairs, and sales — to ensure alignment on strategic objectives and brand messaging.Drive continuous improvement initiatives with an “always optimizing” mindset across campaigns, clinician engagement programs, and communications.Communicate effectively with executive leadership and internal teams to share insights, progress, and performance outcomes.Qualifications:Bachelor’s degree required; MBA preferred.10+ years of senior-level marketing experience in the healthcare industry.Demonstrated success in improving omnichannel strategies and managing end-to-end clinician experiences.Proven experience in driving clinician awareness outside hospital environments, especially among Urologists and Primary Care Physicians.Strong background in digital marketing strategy, analytics, and campaign optimization.Expertise in building business cases to support funding for marketing initiatives.Experience creating and managing analytics and KPI dashboards using Power BI and Salesforce (or similar tools).Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.Ideal Candidate Profile:A strategic thinker with deep expertise in clinician and HCP marketing within healthcare.Experienced in digital and omnichannel strategy with hands-on knowledge of campaign performance optimization.Comfortable operating in a fast-paced, data-driven environment and collaborating across departments.Skilled in building data visualization tools and using insights to inform marketing strategy and executive reporting.Able to develop strong business cases and communicate ROI effectively to leadership.Key Skills:Clinician / HCP Marketing StrategyOmnichannel Campaign ManagementDigital Marketing & EngagementKPI Dashboard & Analytics (Power BI, Salesforce)Business Case DevelopmentPortfolio & Budget ManagementCross-functional CollaborationExecutive Communication