Associate Director, Social Media

Tombras, an independent, 400+ person full-service advertising agency is searching for an Associate Director, Social Media to join our team.Where you’ll be working: Knoxville, TN. Relocation assistance may be provided.Culture moves fast, and the Tombras social media team moves faster. We work at the speed of culture to build obsessive fandoms around some of your favorite brands like MoonPie, Josh Cellars, and Arby’s. We’re looking for an Associate Director of Social Media who can lead strategy, drive cultural and consumer insights and manage day-to-day social media efforts for clients. This role reports to the VP of Social Media and will work closely with other departments to create world-class social-first campaigns rooted in strategy.The ideal candidate combines creativity, strategy, and analytical expertise to spearhead our efforts across all social channels and will help grow and evolve our social practice at Tombras.What you'll be doing:Lead day-to-day social strategy efforts across various client brandsCollaborate with creative directors, community managers, brand strategists, project managers, account teams, and analysts all in-house to produce best-in-class social media contentDrive advanced, on-trend social strategy and brand playbook creation across various clientsPresent creative concepts and performance analysis to agency leadership and clientsFormulate and evolve best-in-class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, paid media, and moreOversee execution of omnichannel social campaigns from creative concept through deployment, optimization, and results analysisManage and mentor a team of social media managersContinuously explore new social platforms, functionalities, and technologies to push boundariesConsult existing and prospective clients on leveraging social to achieve brand and business goalsWork at the speed of social - fast! Which means more opportunities to make exceptional and impactful contentWhat you bring:6+ years of experience in social media management, strategy and content creationExcellent written and verbal communication skillsExperience with social media analytics and reporting toolsDesire to build and foster engaged communities and create award-winning social-first work with a team of highly motivated creatives and strategistsExperience managing and leading a team, giving feedback, setting goals, and fostering a positive team cultureAbility to work collaboratively with cross-functional teamsAbility to proofread content for grammatical accuracy and maintain style consistency across piecesPublic speaking skills to ensure ideas are presented effectively and coherentlyPassion for current and emerging social media platforms, trends, and best practicesStrong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneouslyAn attitude of positivity, adaptability, curiosity, and explorationWhy you’ll want to work at Tombras:You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.Tombras Benefits:Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.Dog-friendly office(Knoxville)Unlimited PTOGenerous parental leave for primary and non-primary caregivers.Medical (PPO or High Deductible option) for employee + dependents401(k) Participation + 3% employer matchEmployer-paid Dental & VisionA company culture of promotions from within and an atmosphere allowing for varied and rapid career development.New, Modern building in Downtown KnoxvilleWant more reasons to work at Tombras? Check out the latest Tombras News and Our Values.Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.Remote employees must be based in the United States.