Associate Manager, Campaign & Onsite

Mô tả công việc Role PurposeResponsible for planning, executing, and optimizing Campaign Marketing and Onsite Merchandising activities on Tiki, including:Platform campaigns & category campaignsAlways-on onsite activities (homepage, banner, deal modules…)CRM channels (Email & Push Notification) Key ResponsibilitiesCampaign Planning & ExecutionPlan and execute Tiki’s platform campaigns (Mega Campaigns: 3/3, 4/4, 6.6, 9.9, 11.11, 12.12…).Work closely with Category teams to build Category Campaigns and drive traffic, conversions, and revenue.Define customer segmentation, campaign USP, messaging, and asset allocation (onsite, CRM, performance media…).Manage cross-team alignment (creative, tech, data, marketing) and ensure project timelines and deliverables.Onsite Management (Always-on Merchandising)Own and optimize onsite placements: Homepage banners, Mega Menu, Deal modules, Search keywords, Landing pages, etc.Analyze weekly/monthly performance and propose improvements to maximize traffic, CTR, and CVR.Coordinate with Creative & Tech teams on asset uploads, QA testing, and go-live checks.CRM – Email & Push NotificationBuild CRM communication plans to support traffic and conversion KPIs: weekly newsletters, segmented push notifications, etc.Segment customers based on behavior, purchase history, and category interests.Track and optimize CRM performance: Open rate, CTR, CVR, revenue per send, unsubscribe rate.Data Analysis & OptimizationMonitor daily/weekly/monthly campaign and onsite performance.Analyze results against KPIs and provide optimization recommendations and learnings.Prepare insights-driven performance reports.Yêu cầu công việc2 - 4 years of experience in e-commerce marketing / campaign / onsite merchandising / CRM.Experience working at an e-commerce platform or a brand/seller operating campaigns on e-commerce platforms.Strong understanding of performance funnel: Traffic → CTR → CVR → GMV.Ability to understand and analyze customer journey across touchpoints (awareness → consideration → purchase → retention) to design effective campaign and CRM strategies.Proficiency in Microsoft officeStrong project management skills; ability to handle multiple campaigns simultaneously.Data-driven mindset with a passion for testing and optimization & Detail-oriented and proactive problem solver.