Associate Marketing Director

Mô tả công việcStrategic Planning Develop local insights and connection tasks that bring global brand strategies to life. Develop local execution in line with brand campaign guidelines. Positioning portfolio to meet changing needs of markets, consumers, and business objectives Developing short and long term strategic insights and opportunities from trend drivers and analyses Establishing strategies for creation of line extensions and new products Drive market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).Brand plan execution Identify impact of market forces and address knowledge gaps to shape go-to-market strategy. Plan for and respond to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact). Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance Interpret research findings and draw appropriate insight based on the results Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches Monitor and report on the productivity of marketing plans and projects Achieve forecast accuracy and new products launch KPI targets Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures Review complaints and suggestions relating to assigned products and develop action plans to address them Maintain compliance with required promotional practice.Financial management Responsible for brand budget and monthly gaiting. Formulate forecast assumptions based on data and align cross-functional teams. Manage A&P budget xxxxPeople development Involve providing guidance and support to individuals throughout their development journey at Abbott Foster a culture of continuous learning and development within the organization Create development plans to groom future leaders, and ensure a pipeline of skilled individuals to fill critical roles Facilitate the growth, learning, and overall development of individuals within organizationsOthers Work with internal teams to optimize programming. Manage risk related to major policy changes.Supervisory Responsibilities Supervise Senior Brand Manager and Brand Manager, Marketing ManagerYêu cầu công việcMinimum 10 yearsWork experience with reputed MNC organizations. Medical marketing experience will be an added advantageExperience in handling ATL/Media/Consumer research. New product launch experience will be a plusProven track record for designing, implementing and tracking impact of creative marketing programs through sale forceEducationBachelorBusiness or Marketing degree with MBA strongly preferredCORE Skills RequiredProfessional SkillDelegating responsibilityPersuasiveness/sales abilityOrganization and planning skillsBehavioral / Leadership Skill Excellent interpersonal skills Self-starter, aggressive for constant improvements Time management skillsLanguage Skill Good command of EnglishComputer SkillMS Office