Associate Product Manager

About UsFounded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!OverviewThe Product Manager will be passionate about helping our members achieve their fitness, health, and wellness goals. The Product Manager will be charged with supporting high performing cross-functional project teams, focusing on achieving aggressive growth goals for member acquisition, engagement, and retention.This is a hybrid role based out of our Hampton, NH office or our future Boston, MA office.ResponsibilitiesSupport the product development process from end to end: document existing processes and functional requirements, manage and prioritize backlogs, create detailed user stories, and support the development and launch of new featuresPartner with engineering, QA, UX, scrum masters, and other key technology team stakeholders as part of the ongoing development lifecycleFor each project, gather and provide clear ticket requirements for UX and development teams, participate in ongoing project routines (standups, refinements with the working development team, sprint planning), complete ticket signoffs, and participate in end-to-end testingDevelop an understanding of our customers: their needs, their journeys, and their pain points. Support research and testing activities, e.g., surveys, concept testing, clickstream data, and A/B testing. Transform insights into opportunity hypothesesWork with cross-functional stakeholders to surface feedback and opportunities for new projects and featuresCollaborate with product leaders and strategy to define KPIs for new features. Measure and monitor business metrics and KPIs. A/B test and track impact on acquisition, engagement, and retention. Work closely with cross-functional teams; including engineering, design, marketing, and operations to deliver exceptional digital experiencesSuccessfully engage in multiple initiatives simultaneously Collaborate with product leadership to support the product vision and align it with the overarching business and digital strategy.QualificationsBachelor’s degree in business management, marketing, or a related fieldAt least 1-3 years of experience in product management. Other product development or business analysis experiences are also valuable, particularly with demonstrated product ownershipDemonstrated passion for building products and services that customers will loveWorking knowledge of agile development methodologies and how highly scaled digital/mobile products come together. Familiarity with agile project management tools like Jira, Confluence, Advanced Roadmaps, a plusStrong technical intuition. Technical background, a plusFamiliarity with web and app development tech stack, a plusUnderstanding of digital fitness trends, and subscription based economic models, a plusEntrepreneurial spirit; must have demonstrated the ability to thrive in a dynamic environment, creative problem-solving and initiative. Experience in an “Intra-preneurial” role a plus: taking products from inception to launch within a larger organizationStrong initiative, bias for action, and reflexive sense of ownership. Highly self-motivated and independentExtremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives, including managing aggressive deadlinesExcellent presentation and verbal and written communication skills along with the ability to persuasively communicate effectively across all levels of the organizationAble to establish and maintain effective, collaborative work relationships with diverse individuals, including internal and external stakeholders, agency partners, and cross-functional partnersDedicated learner with a natural curiosity for consistent growthExhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environmentCooperative team player with an upbeat, positive, “can-do” attitude! Perks Hybrid work schedule out of our Hampton, NH or future Boston, MA officeCompetitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefitsGenerous vacation/holiday payVolunteer days off 401(k) RetirementEmployee Stock Purchase ProgramChildcare reimbursementPet care reimbursementTuition reimbursementFree learning and development programsDiscount programs, including vacations, theme parks, shopping, meal delivery services & much moreCompany-sponsored social eventsFree Black Card membership and fun exercise incentivesAccess to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card areaDelicious, healthy breakfast and lunch options served at our Hampton, NH Club Support Center café Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.