About Atome FinancialHeadquartered in Singapore, Atome Financial is building a world-class tech enabled financial services platform that is the best companion of our customers lifetime. As a part of the Advance Intelligence Group, a Series D fintech unicorn and ranked Top 10 on LinkedIn’s 2023 Top Singapore StartUps list with over 1,400+ staff worldwide, we are united by a shared vision and purpose: to Advance with Intelligence for a Better Life--for our customers, colleagues and communities. Atome Financial operates in 5 ASEAN markets (Singapore, Malaysia, Indonesia, Philippines, and Thailand). We have 3 key products: Atome BNPL:
A leading buy now pay later brand in ASEAN and partners over thousands of online and offline brands Atome Card: A paylater anywhere card. Kredit Pintar: A leading Indonesia digital lending apps, regulated and supervised by Indonesia's Financial Services Authority (OJK). Our culture is built on values that are core to who we are and what we stand for:
We foster an INNOVATION mindset We achieve results with EFFICIENCY and excellence We take pride in the QUALITY of our work We uphold INTEGRITY in all we do We embrace COLLABORATION to work across business lines and bordersJob OverviewAs the Head of Brand and Creative, you will be responsible for shaping and elevating Atome’s brand identity, ensuring consistency across all channels (digital, social, retail, partnerships, etc. ). You will lead a team of designers, copywriters, and content creators to develop compelling campaigns, visuals, and narratives that resonate with our customers and partners.
Key ResponsibilitiesBrand Strategy & PositioningDefine and evolve Atome’s brand strategy, voice, and visual identity to strengthen market positioning. Ensure brand consistency across all **marketing, product, and partnership initiatives. Conduct market research and competitor analysis to identify brand differentiation opportunities. Creative LeadershipLead the creative team (design, copy, content) to produce high-impact campaigns, ads, and brand assets. Oversee the development of ATL & BTL marketing materials. Collaborate with performance marketing, growth, and product teams to ensure creative aligns with business goals. Campaign & Content Development Drive 360° brand campaigns (concept to execution) that enhance brand awareness and engagement.
Develop compelling **storytelling** for partnerships, merchant collaborations, and user acquisition. Ensure content is culturally relevant, localized, and optimized for different markets (SEA, etc. ). Team ManagementBuild and mentor a high-performing in-house creative team. Manage relationships with external agencies, freelancers, and production partners. Optimize workflows to ensure efficiency and creative excellence. Qualifications & Skills5-8 years in brand management, creative direction, or marketing (preferably in fintech, e-commerce, or consumer tech). Strong portfolio showcasing brand-building, campaign creation, and visual storytelling. Experience leading design, copywriting and content teams. Expertise in digital marketing, social media, and performance-driven creatives.
Analytical mindset with the ability to balance brand aesthetics and business KPIs. Excellent stakeholder management (C-suite, regional teams, agencies). Bachelor’s degree in Marketing, Design, Communications, or related field.
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