Audience Insights Analyst

Role PurposeDo you enjoy interpreting data to deliver insights around audience behaviours? Can you interpret how audience behaviour is changing and provide insights to help a digital-first newsroom to engage with new audiences where they are now and where they will be in the future? And do you enjoy providing feedback to journalists on how audiences are engaging with their stories?We are seeking an Audience Insights Analyst who will provide analytical support in Ireland’s most dynamic newsroom. The role holder will be an expert in analytics, and will have the ability to interrogate and investigate data and trends to provide actionable insights. They are a key touchpoint for the newsroom on digital audience, data, statistics, analytics and engagement.Role Responsibilities (Overview)Provide insights on how to maximise online traffic via all referrers (mobile, app, search social etc) and increase subscriber attention timeWork closely with the data and audience teams to communicate high level data and provide actionable insights on trends and content performance for the newsroomBuild and maintain dashboards for projects and make them clear, concise and easy to navigateRun and monitor reports for editorial stakeholders, including daily, weekly, monthly and ad-hoc reports, and occasional reports for B2B and B2C stakeholdersInvestigate and communicate changes in traffic and audience behaviourTrack and predict changes in audience behaviour and provide insights around where and how Mediahuis Ireland can best engage future audiencesStay on top of industry changes and potential impacts to key metrics and provide analysis and support for contingency planningPresent to both stakeholders and wider editorial teamProvide training to wider newsroom on how to navigate relevant dashboardsExperience & Qualifications (Minimum Experience & Essential Knowledge)Data / online traffic analysis experienceAt least two years newsroom experienceAdvanced Excel knowledgeExperience with online analyticsFamiliar with best practices in content distribution channelsExcellent understanding of web, mobile, video analytics metrics, concepts and data collection processSkillsTechnical & Non-technicalExcellent working knowledge of relevant online toolsAbility to analyse and create reportsAbility to make data driven recommendations based on online audience behaviourGood understanding of best SEO practicesAbility to interrogate online data and communicate specific recommendations to wider groupAbility to communicate data with visual reportsExpertise in trends around AI, social media and industry changesStrong Excel, PowerPoint, and presenting skills and experience with visualization toolsExperience with GA4, dashboarding tool (Looker Studio Pro or Tableau), and SQLOtherExcellent communication skillsResults orientatedAnalytical thinkingPlanning & organisingAttention to detailEffective collaborationLearning agilityGood at working independently and collaboratively as part of team