Head of Content

About Aurum SolutionsAurum Solutions is a fast-growing software company specialised in data-matching and exception management (reconciliation) software. We are committed to delivering world-class software, developing industry-leading solutions, and establishing productive, long-standing relationships with clients. We have a global client base across multiple industries with a focus on Financial Services & Fintech, Insurance & Insurtech, e-Commerce, and iGaming. The RoleThe Head of Content is responsible for content creation and distribution. They will decide what we say, how we say it, how we present ourselves, and what we are renowned for.

This will be achieved by adoption of the right technology, process, and resources to ensure that the business produces relevant and relatable content. Success is the ability to consistently deliver content that is respected by internal stakeholders, resonates with prospects, and earns broad distribution. Key Responsibilities1. Build the Foundations: Brand & Content StrategyMessaging Hierarchy: develop and own the brand essence, brand promise, key messages, stories we write and what we say i. e. key messages & value propositionTone of voice: develop, implement, and ensure consistency in our languageThe buyer journey (and the content we share to support this):

capturing and overseeing the support we give the buyer journey. Ensuring we deliver the right content to the right prospect at the right timeEnhance our Brand Visuals: adapt aspects of our brand to ensure we appear sharp and understandableContent Strategy: write and deliver the plan for creating, publishing, and managing content to attract and build affinity with our bullseye customer2. Content CreationCreate, through individual contribution, building a bank of freelancers, briefing agencies, or managing a graphic designer: Website: oversee the development of a site aligned with our brand, delivers our message, and persuades visitors to engageVideo:

to build the profile of key employees, explain our service, or capture customer testimonialsEvents: design stands that connect with delegates and draw the right person to AurumMaterials: produce materials that build affinity with our audience. Awards: positioning Aurum for awards, selecting the right awards and creating the submission for awardsTestimonials: capturing client stories on film and writing them upCorporate social media: managing the Aurum Solutions LinkedIn page and Instagram account (for employee branding)Individual Social-Media: managing the LinkedIn profiles of our key client facing staffVisual assets: create assets to support advertising, events, and more. 3. Content DistributionPR:

develop and execute an approach that wins coverage to elevate our reputation with prospects and large language modelsSEO: guide the delivery of compelling content to rank and engage with prospectsPodcasts/Presentations: find and obtain opportunities for key team members to share the Aurum storyContent Syndication: utilising publications and content distribution platforms to maximise the impact of our content. Customer Community: define our one-to-many communications with customers that will instil a sense of camaraderie and capture public and private feedbackAbout you: Skills & Qualities: Research: Ability to research topics to find new angles and add gravitas to storiesImage:

Focused on the details of impressionPhycological: Understand how we (humans) tick, to inform the creation of content that really resonatesInitiative: someone keen to find better ways of doing things, with the tenacity to make it happenCopywriting: as the lead copywriter for the business, a core competency must be copywriting (you’ll have more support for other creative elements)Tech-Savvy: Comfortable using digital tools and learning new platformsCommunicative: Clear, confident written and verbal communicatorOrganised: Can prioritise tasks, manage time effectively, and meet deadlinesAdaptable: Eager to learn and thrive in a fast-paced, evolving environmentPersonable:

Enjoys working with others and builds good internal relationshipsSharp: Quick to understand concepts and act independently when neededEducation & Experience: Bachelor’s degree (Master’s preferred) in related subject or the arts10 years' experience working up to in a high-ranking position i. e. a Senior Content Editor or Senior Content Marketer. Capability in key creative toolsKnowledge of B2B marketing principles and/or SaaS products (desirable)Interest in Finance, Payments, and Fintech is highly (desirable)Benefits: Competitive salary with a Share Option Scheme. Regular company social activities, team-building events, and a fun work environment. Ongoing training and development.

Great offices to work at in the heart of Reading town centre. Free Gym membership. Cycle to work scheme. Learning opportunities and experience in a fast-growing company. Opportunity to work with passionate people. 25 days annual leave, employer pension contribution and death in service insurance.