AVP, Data/Business Analyst, Consumer Banking Group Data Chapter, Transformation and Data, Group COO

The RoleThis role serves as a key analytics partner driving the PBTPC Phygital initiative and strategic efforts to enhance client engagement and product penetration in Private Banking. He/ She need to leverage advanced analytics and data-driven insights to shape business strategies, optimize campaigns, and influence decision-making at scale through Next Best Nudges (NBN) for clients and Next Best Conversations (NBC) for RMs.Strategic ResponsibilitiesCollaborate with senior business and marketing stakeholders to define engagement objectives and translate them into actionable, data-driven strategiesDesign and implement multi-channel engagement frameworks, ensuring alignment with business priorities and client experience goalsLead post-campaign performance reviews to identify strategic improvement opportunities and inform future initiativesAdvocate for data-driven decision-making by developing agile prototypes, measuring campaign effectiveness, and promoting self-service analytics cultureProvide thought leadership on leveraging AI/ML and predictive analytics to drive personalization and deepen client relationshipsTechnical ResponsibilitiesConduct deep-dive analysis on client behavior and investment patterns; deliver insights through compelling storytelling and visualization for non-technical audiencesMonitor and interpret key Private Banking KPIs (e.g., Cash-to-Investment Conversion, Net New Money) to support strategic planningDevelop and maintain advanced analytical models and machine learning solutions for campaign optimization and client engagementManage evolving business requirements effectively, ensuring timely delivery of analytics solutionsRequirementsMinimum 5 years in analytics or digital marketing within financial services; degree in Statistics, Computer Science, or related fieldProven track record of applying advanced analytics (AI/ML) to improve client engagement and business performanceProficiency in SQL, Python; experience with big data platforms (Hadoop, Spark) , campaign tools (HCL Unica, Interact) ad data visualization tools (Qlik sense)Familiarity with Wealth Management systems (Avaloq, T24) is a plusStrong communication and problem-solving skills; ability to influence strategic decisions through data insightsExpertise in statistical analysis, machine learning, and handling large-scale datasetsPrimary LocationSingaporeJobAnalyticsJob PostingNov 20, 2025, 11:55:48 AM