B2B Category Lead (South)

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…What makes the role meaty? We are looking for a dynamic and entrepreneurial leader to set up and launch the B2B Frozen Line division in India. The role will involve creating the business model from the ground up, building a robust distribution network, managing P&L, and driving customer acquisition across HoReCa, caterers, and distributors in key cities.Business Launch & StrategyLead the setup and launch of the B2B frozen line across Bangalore and Mumbai as pilot markets, followed by expansion into other key Indian cities.Define go-to-market strategy including channel mix, pricing, and distribution.Sales & Distribution NetworkEstablish a strong network of distributors, caterers, HoReCa customers and institutional buyers.Drive sales and volume growth through effective market penetration and strategic partnerships.Negotiate and manage key account relationships, ensuring long-term business contracts.P&L ManagementOwn and deliver the P&L for the new division, balancing topline growth with profitability.Ensure effective demand forecasting, pricing, cost optimization, and margin management.Stakeholder EngagementWork closely with internal stakeholders (supply chain, finance, marketing, R&D, manufacturing) to ensure seamless execution.Develop and maintain strong relationships with external partners, distributors, and large customers.Process & GovernanceEstablish operating SOPs for frozen product handling, cold chain logistics, and distributor onboarding.Track KPIs across sales, distribution, profitability, and customer satisfaction.We hope that you have..10–15 years of total experience, with 7–8 years in P&L management, sales, key account management, and new product/geography launch.Proven track record of scaling FMCG distribution networks, preferably in frozen or packaged foods.Strong commercial acumen with hands-on experience in business setup, channel expansion, and key account negotiations.Exceptional stakeholder management and leadership skills.Experience in frozen product distribution and cold chain operations.