B2B Marketing Manager

Build visibility, trust and preference for KiwiRail FreightDefine our B2B marketing strategy and executionIndustry or supply chain experience would be a bonus but not essential Auckland basedHe kōrero mō mātou | About us:At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly. Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being.Our people make KiwiRail exceptional. By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best. If you’re passionate about innovation and safety, we’d love to welcome you aboard.He whakamārama mo te tūranga mahi | About the role:This newly created B2B Marketing Manager role plays a critical and exciting role in strengthening KiwiRail Freight’s position in the logistics market. The role is responsible for developing and executing brand and marketing strategies that build visibility, trust, and preference for KiwiRail Freight as the first choice for moving goods across New Zealand. This is a blank page – the successful candidate gets to create, shape and activate brand plans, crafting impactful campaigns, and building strong partnerships with internal teams and external stakeholders. By translating customer insights into effective marketing strategies, the Marketing Manager B2B ensures that our brand resonates with decision makers and directly supports business growth. You get to lead website redevelopment, build up our capability in CRM, work to develop and launch innovative new products and services.Key accountabilities include:Develop and implement the new KiwiRail Freight brand and marketing plans that strengthen market position and drive revenue growthLead marketing campaigns and initiatives that differentiate KiwiRail in a competitive logistics market and showcase the value of rail freightBuild strong relationships with the Commercial and Sales teams to ensure marketing initiatives align with customer needs and support lead generationManage agency and vendor partnerships to deliver high-quality marketing outcomes that support KiwiRail’s strategic objectivesChampion the KiwiRail Freight brand internally and externally, ensuring consistency across all customer and stakeholder touchpointsNgā pukenga e rapu nei mātou | What (skills) you will bring: Knowledge and experience7+ years of experience, preferably in B2B marketingIndustry or Supply Chain relevant experience would be a bonusUnderstanding of CRM systems and marketing automation toolsYou have proven experience developing and delivering brand strategies that drive measurable impactDeveloping and launching new products and servicesIdentifying new opportunitiesWays of working / Work-related qualitiesYou collaborate effectively with multiple internal stakeholdersYou can build solid relationships with customersYou can influence without authorityYou can develop the brand with vision and creativityYou are commercially astute and data-driven in decision-makingYou have outstanding communication skills – written and spokenYou model collaboration, safety, and continuous improvementOther RequirementsYou can travel nationally as required.You can pass all required safety and pre-employment checksQualifications You need:A degree in Business, Marketing, or a related disciplineRelevant professional experience and industry certificationsNōu te rourou | What's in it for you:Competitive salary plus 4% employer KiwiSaver contributionProfessional development opportunities to help you grow and succeedAccess to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support and discounted travelBe part of a diverse and inclusive workplace dedicated to innovation, sustainability and community impactKua rite, kia rite | Ready to Make a Difference?Rā aukati | Applications close: 5 November 2025 To view the position description and to apply please go to careers@kiwirail.co.nz