Paid Media Manager

You'll be part of a tight, high-performance team managing over 19 active paid search accounts—but this role is designed for someone who wants more than just execution. We're looking for a Paid Media leader-in-training: someone who excels at client performance today and is hungry to build the systems, processes, and people that will scale the department tomorrow. You'll share account ownership with a fellow Paid Media Manager and a Funnel Architect (who leads on landing pages and CRO). Budgets typically range from $10K-$30K/month.

This is a strategic and executional role today—with a clear path to department leadership. You'll be hands-on in accounts, but also expected to drive improvements that set up the function for scale: better SOPs, stronger cross-functional workflows, and eventually, people leadership.

Key ResponsibilitiesCampaign Strategy & ExecutionPlan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax)Optimize daily across a portfolio of 8-12 accounts to hit key KPIs (CPL, ROAS, CTR)Take increasing ownership of client strategy and performance as leadership potential is demonstratedPerformance Monitoring & ReportingAnalyze data to detect trends, surface insights, and proactively fix issuesDeliver clear, actionable monthly reporting for clients and internal teamsRun structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel ArchitectCommunication & CollaborationPartner with account managers, creatives, and other strategists to align messaging and performance goalsJoin client calls/emails as needed—especially when performance shifts or growth opportunities emergeTranslate complex campaign data into plain-language recommendations that shape business outcomesDepartmental Growth & System BuildingImprove internal processes to make the Paid Media function smarter, faster, and more scalableBuild repeatable systems and contribute directly to playbooks, SOPs, and team-wide standardsCollaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack)Mentor junior talent and help define future hiring profiles as we scaleRequirementsMust-Have Technical MasteryExpert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure disciplineFluency with GA4, GTM, and call tracking tools like CallRail or WhatConvertsExcel / Google Sheets (pivot tables, VLOOKUPs, formulas)Looker Studio or similar for dashboardsStrategic & Analytical StrengthAble to isolate high-leverage optimizations across a diverse account mixComfortable building media plans and forecasting performance scenariosCommunication & Project ManagementClear, professional written English—your ad copy must be client-gradeOrganized and calm under pressure; able to prioritize across a full book of businessBonus SkillsFamiliarity with pest control or broader home services (HVAC, plumbing, etc.

)Experience contributing to SOPs or scaling agency workflowsExperience hiring or mentoring peersExposure to eCommerce or multi-channel paid media strategiesExperience Required: 5-7 years managing Google Ads for B2C lead generation$100K+ monthly ad spend under direct managementDemonstrated ability to improve both CPL and lead qualityExperience collaborating cross-functionally (e. g. with designers, devs, or CRO strategists)We're Looking For Someone Who:

Wants to grow into a leadership role—not just manage accounts, but shape a departmentTreats client budgets like your own—you don't waste a dollarMoves fast and knows when 90% is enoughEnjoys thoughtful disagreement—we want ideas, not egoBuilds systems that scale—not chaos that growsSeeks performance over vanity metrics—your job is to drive salesOur Core ValuesDifferentiation is survival - Be bold, creative, and original. Average killsSpeed over perfection - Build, ship, learn. Iterate fastThoughtful disagreement - Be honest, challenge ideas, and seek truthTransparent process and tools - Clarity beats mystery.

No black boxesFocus on sales and revenue - Leads. Conversions. ResultsBenefits$75K-$85 base salaryYear-end performance bonusUnlimited PTO (2-week minimum)Fully remoteProfessional development supportFlexible work hours