MARKET RESEARCH OFFICER

Responsible for utilizing various market research tools (including but not limited to qualitative/ quantitative research, syndicated data, desk research, government/ agency surveys) in managing market research initiatives to deliver actionable insights and support strategic and tactical business initiatives across the bank. The role will act as a subject matter consultant to Consumer, Segment, Product and Channel Groups and work with them in identifying and implementing research needs.

ResponsibilitiesUtilize business knowledge and collaborate with SPCs to build and facilitate appropriate research plans and design individual and/or syndicated studies, customized consumer research and ideation programsSynthesize consumer/ market research studies (qualitative, quantitative, desk/ competitive research) to keep SPCs abreast of market and competitor activities, identify opportunities for growth and improve product and/or service portfolio and operations processRecommend the appropriate research methodology/ approach for market research studies to deliver based on business needDefine and execute research studies/ programs are delivered based on agreed specification and timeline to answer business and research objectivesAct as the primary contact for third party/ market research agency partners and work closely with them to ensure appropriate qualitative/ quantitative tools, methodologies and cost are aligned with research needsCollaborate/ work with other data insighting teams within and outside the organization (Marketing Group, BPI, Ayala Knowledge sector) to address business needsUnderstand research requirements and identify appropriate research plan to address business needLead the end-to-end research implementation including but not limited to research brief review, questionnaire/ interview guide creation, fieldwork execution, report writing/ third party report review and insight/ recommendation presentation to key research/ project stakeholdersEnsure regular budget availment and accrual, spend monitoring, vendor accreditation and service agreement completionCreate comparative offers/ rate cards of quantitative research agency for a structured view of options for optimal research and vendor recommendationQualificationsBachelor’s Degree in Communication Research, Behavior or Social Science, Business, Statistics, Marketing, Economics or similar fieldAt 5 years of experience in Market research, strategic planning or any related experience either from the agency or client sideAt least 1-2 years of experience in managing research projects end-to-end (proposal/ design, execution up to report writing) with no/ minimal supervision