Content Strategy & Optimization Manager

Content Strategy & Optimization ManagerLocation: Remote | Full-time | BitcoinsensusAbout UsAt Bitcoinsensus, we're building the most trusted platform for crypto market analysis, educational content, and expert insights. Join us in helping users navigate the crypto world with clarity, confidence, and actionable knowledge. About the RoleBitcoinsensus is seeking a Content Strategy & Optimization Manager to lead our integrated content and optimization efforts across web, mobile, and AI-driven platforms. This role combines content strategy with SEO, ASO, and AIO expertise to maximize our visibility and engagement across all digital touchpoints.

As digital search evolves beyond traditional engines to include app stores and AI-powered platforms, we need a forward-thinking specialist who can develop and execute strategies that perform well across this complex ecosystem. You'll work at the intersection of content creation, technical optimization, and data analysis to ensure our content reaches and resonates with our target audience wherever they search. What We're Looking ForWe want a versatile digital marketing professional with news, blog, or other relevant experience who understands how to create content that drives engagement while optimizing for multiple discovery platforms.

You know how to balance creative & engaging content development with technical optimization requirements. Ideal Background:

6+ years of experience in content strategy, SEO, and digital marketing, with demonstrable success in improving search visibility and content performanceProven experience with App Store Optimization (ASO) for iOS and Google Play, including metadata optimization, creative assets, and conversion rate improvementUnderstanding of Artificial Intelligence Optimization (AIO) principles and how to structure content for AI-powered search and recommendation systemsStrong analytical skills with experience using data to inform content decisions and measure performance across platformsExcellent writing and editing skills with the ability to create clear, engaging content that aligns with both user needs and optimization requirementsExperience in the crypto, blockchain, or fintech industry is required.

Demonstrated experience growing news, blog or other relevant content portals is required. Key Responsibilities:

Content Strategy & DevelopmentDevelop and execute a comprehensive content strategy that aligns with our business goals and target audience needs across web, mobile, and community platformsCollaborate with subject matter experts to ensure content accuracy and authority in the crypto spaceEstablish content guidelines and style guides that maintain brand consistency while optimizing for different platformsSearch Engine Optimization (SEO)Conduct keyword research and competitive analysis to identify high-value opportunities across search platformsOptimize website content, metadata, and structure to improve organic search visibility and performanceImplement technical SEO best practices, including schema markup, mobile optimization, and page speed improvementsStay current with algorithm updates and evolving SEO best practices, particularly as they relate to AI-driven search experiencesApp Store Optimization (ASO)Optimize app store listings including titles, descriptions, keywords, and creative assets to improve visibility and conversion ratesDesign and implement A/B testing strategies for app store elements to maximize performanceDevelop localization strategies for app store content to reach global audiences effectivelyMonitor app store performance metrics and competitor activities to identify optimization opportunitiesArtificial Intelligence Optimization (AIO)Structure content to be easily understood and utilized by AI systems / LLMsImplement FAQ and Q&A schema to help AI understand content structure and improve chances of being featured in AI-generated answersOptimize content for conversational search queries and voice searchStay informed about emerging AI search technologies and adapt strategies accordinglyAnalytics & Performance OptimizationTrack and analyze content performance across web, app stores, and other platforms using appropriate analytics toolsDevelop regular performance reports with actionable insights for continuous improvementIdentify trends and patterns in user behavior to inform content strategy refinementsCollaborate with marketing and product teams to align content performance with broader business objectivesRequirementsBachelor's degree in Marketing, Communications, Journalism, or related field preferred6+ years of experience in content strategy, SEO, or digital marketing rolesProvable experience within growing news, blog or other relevant content portalsDemonstrated expertise in SEO best practices and tools (Google Analytics, SEMrush, Ahrefs, etc.

)Experience with ASO tools and methodologiesStrong understanding of content management systems and digital publishing platformsExcellent analytical skills with the ability to translate data into actionable insightsOutstanding written and verbal communication skillsSelf-motivated with the ability to work independently in a remote environmentKnowledge of the cryptocurrency and blockchain industry is a significant plusWhat We OfferCompetitive salary based on experience and skillsRemote-first work environment with flexible hoursOpportunity to shape the content strategy for a fast-growing platform in the crypto spaceContinuous learning opportunities in an evolving digital landscapeCollaborative team environment with direct impact on company growth