Associate Marketing Manager

PURPOSEDevelop and execute marketing strategies including communication and on/offline brand activities that correlate to the brand positioning and business objective to contribute to sustainable growth in brand awareness and sales volume. This role has a direct reporting line to GUERLAIN BM and a dotted-line reporting to Fresh BM. RESPONSIBILITIESMarketing & Communication ManagementAnnual campaign planning and execution: Promotion scheme, GWP, animation, etc.

Create and manage the collateral for HPP & SPPPrepare and produce on counter marketing activities according to key launch eventsMonthly regular & key counter promotionGWP management (Developing/forecasting/allocation)Product Marketing ManagementAnnual sales target planning by category & key productMonitor sales performance for each category and key products, plan & execute promotions to meet targetsNewness/key/old/discontinued product managementReporting and Communication proactivelyProvide guidelines to internal (Retail Manager/ VMD / Training / E-commerce / Counters) and external parties (Retailers/ regional brand team) for all the activities about the brand, newness and campaignsClosely work with regional teams to provide the insight and analysis in terms of campaign, market trend, all retail marketing activities, monthly counter promotion etc.

Brand’s price & promotion study by market, and take agile actionsMonitoring & reporting for Key competitors’ activities & market price changeCampaign results analysis, data & performance reportBudgeting & ManagementPlan and execute annual marketing budgets and monitored project stages to minimize cost as well as to controlManage financial planning and recurring budget operation to projectEnd of each campaign, gather and analyze data and performance report to the regional teamOthersBrand/Team’s event support (Bee school, Eventful training, etc.

)QUALIFICATIONSBachelor’s degree in Business or related field preferredAt least 4 years above of related experienceRelevant travel retail, cosmetic industry experience preferredBroad knowledge on luxury brand and retail circumstance (Cosmetic)Good understanding of market and customer trendKnowledge for merchandising and productStrong at negotiation and interpersonal skillsStrong communication skillsProficiency in English both spoken and writtenExcellent ability to multitaskExcellent organizational and time management skills※ This position requires native-level Korean communication skills, and visa sponsorship is unavailable. ※