Digital Marketing Specialist

INNOVATION IS IMAGINING WHAT NO ONE ELSE CAN. SHARE YOUR PASSION. At BMW Group Asia, everything starts with passion. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work unite that we can shape the future together. Digital & Social Media Marketing SpecialistWhat awaits you?Develop & execute Marketing Campaigns for BMW Product and Brand Communications. Digital Marketing: Ensure integrated online and offsite online presence, search engine marketing, performance marketing, social media marketing, mobile marketing, communities, web analytics, ecommerce.

Manage BMW Asia website, microsites and other digital platforms. Social Media Marketing: Enable/create content for BMW Asia social media channels. Manage day-to-day operations and feedbacks. Planning: Establish BMW Asia digital & social media strategy, with clear prioritization, objectives, and key measurements of success. Execution: Ensure up-to-date information across all BMW Asia online & social media channels. Performance Steering: Digital marketing performance development and monitoring to deliver overall marketing communication goals. CI/Tools/Channels: Identify new media communications platforms and evaluate media opportunities. Provide template & guidance for retail marketing to support importer and dealer communications (adaptation of BMW Asia campaigns).

Event support: Manage and oversee social media activations and on-site event coverageWhat you should bring along?Relevant degree education with at least 1 to 2 years’ experience in digital, online marketing, social media and web management. Understanding of general brand or marketing communications tactics. Diligent, proactive, attention to detail, open-minded. Strong interpersonal and project management skills. Team player. Proficient in MS Office Suite. We encourage diverse candidates with diverse backgrounds to apply!