Brand Activation Manager – H&W BeNeLux

Job Description:Brand Activation Manager – Health & Wellness BeNeLuxLocation: Veghel Part of Mars SnackingLet’s create a healthier snacking future, together.At Mars, we believe the world we want tomorrow starts with how we do business today. That’s why within Health & Wellness, part of Mars Snacking, our ambition is bold: to become the world’s leading healthy snacking company.We lead with purpose, win with consumers in fast-growing categories, and nurture brands that make a difference. Today, our Health & Wellness family in EMEA includes KIND and Trü Frü — two brands reshaping the way the world snacks.Meet our brandsKIND was founded in 2004 with a simple but powerful idea: to make the world a little kinder, one snack and one act at a time. What began with a single Fruit & Nut bar has grown into a global movement for tasty, wholesome snacking — and a brand that stands for kindness, inside and out.Trü Frü, born in the U.S. and now part of the Mars family, has taken fruit snacking to another level — think fresh fruit, hyper-chilled or hyper-dried, coated in layers of indulgent chocolate. After going viral in the U.S., U.K., and Germany (thanks to its social-first buzz and irresistible taste), Trü Frü is now launching in BeNeLux. As the founder Brian says, “Tasting Trü Frü is life-changing.”Are you ready for your life-changing move?Your MissionAs Brand Activation Manager, you’ll bring our brands to life across the BeNeLux region — inspiring consumers, driving excitement, and making sure our snacks end up in as many hands (and mouths) as possible.You’ll lead social media and influencer activations, community engagement, and experiential campaigns — creating unmissable moments that build love, awareness, and demand for KIND and Trü Frü.Reporting to the H&W BeNeLux Market Acceleration Lead, you’ll shape and execute an annual plan that drives growth across key channels, with creativity, agility, and a healthy dose of entrepreneurial spirit.What are your key responsibilities?Bring our brands to life: Execute best-in-class activation plans across BeNeLux — from influencer campaigns to sampling and in-store experiences.Be social (and smart): Manage local social media channels, creating content that’s relevant, engaging, and on-trend — especially on TikTok and Instagram.Build communities: Nurture a passionate tribe of brand lovers through authentic, timely engagement that reflects our purpose and personality.Create partnerships that pop: Source and manage influencer, brand, and PR collaborations that generate buzz and drive desirability.Own experiences: Lead field marketing and experiential activations that get consumers talking — and tasting.Measure and optimize: Track campaign performance, share learnings, and constantly find ways to raise the bar.Manage budgets wisely: Maximize impact and ROI, ensuring every euro counts.What are we looking for?2+ years’ experience in marketing or brand activation, ideally with a degree in Marketing, Communications, or a related field.Strong background in digital marketing — especially social media content, paid media, and community management.Proven ability to identify, build, and manage influencer and brand partnerships.Experience with field marketing or trade marketing is a plus — you know how to drive trial and visibility in-store.Fluency in both Dutch and English is essential.What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.Ready to make your mark in Health & Wellness?Join us and bring your energy, creativity, and passion for purpose-led brands to Mars. Because here, the future tastes good.