Brand & Activation Manager

About KULTKULT is an independent Belgian brand shaking up the soft drink industry. We craft organic fermented lemonades (aka water kefir): low in sugar, great for you, and designed as your everyday healthy refresherBorn in Brussels, now available in 20+ countries, KULT is on a mission to make healthy, fermented drinks mainstream, while building one of Europe’s most distinctive craft soft drink brands.What we needWe’re looking for a Brand & Activation Manager: a creative thinker and doer who can translate KULT’s bold identity into consistent, high-impact brand experiences.You’ll sit at the intersection of brand direction and activation, ensuring that everything we do, from campaigns and collabs to events and sampling, looks, feels, and sounds like KULT.Your role is to guard the brand and bring it to life.Your role1. Brand & Creative DirectionBe the guardian of KULT’s brand identityTranslate our vision into tangible visual assetsManage collaborations with creative partners2. Brand Activation & PartnershipsBring the brand to life through events, collaborations, sponsorships, and experiencesEnsure consistency throughout partnerships.Oversee & operate our sampling strategyCoordinate end-to-end: planning, budget, execution and ROI follow-up3. Advertising & CommunicationSupport the rollout of key (D)OOH campaignsIdeate copy & tone of voice for our campaignsEnsure every campaign feels daring while staying true to our DNA4. Digital Presence & CommunityOwn the content calendar across social platformsReport on engagement & performance metrics5. Project Management & Budget coordinationLead marketing projects from concept to delivery: timelines, budgets, and cross-department coordination.Ensure smooth communication with the sales team.Track and report on campaign impact and spend efficiency.ProfileCreative thinker with 3 years experience in brand management, design or advertisingObsessed with aesthetics, branding & storytellingEntrepreneurial mindsetTeam-playerFluent in English. French & Dutch is a plusSkills: Adobe, Photoshop, photographyWhat you'll getA key role in a fast-growing food & bev startupAutonomy & intrapreneurship opportunitiesA tight-knit, passionate, and enthusiastic teamA company culture that values everyone's ideasRespect, inclusion & empathyAnd lots of kefir. Obviously.