Brand Activation & Recruitment Associate

Are you passionate about building strong brands that genuinely impact young people’s lives?Do you enjoy being on the ground, activating communities, and turning ideas into tangible recruitment results?We are looking for a Brand Activation & Recruitment Associate with 3–5 years of experience in marketing, brand activation, or recruitment within education, youth, or tech ecosystems.This role is ideal for someone who is beginning to demonstrate mastery in their craft, can independently manage campaigns and activation projects end-to-end, and thrives in environments where ownership and initiative are expected. You will support ALX Morocco’s recruitment growth by executing high-impact brand and activation initiatives across digital and on-the-ground channels.If you are proactive, structured, creative, and driven by measurable impact, this is your opportunity to grow into a future Lead or Specialist while contributing to a mission that shapes Africa’s future.About ALX AfricaALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.We achieve this by:Providing young professionals with access to the most in-demand tech skills that will power the future.Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey.Our impact thus far:205k+ learners since 2021117k youth in work13k youth starting own ventures66k youth in jobs through entrepreneurshipVisit our website www.alxafrica.com to learn more about our digital revolution.Role SummaryThe Brand Activation & Recruitment Associate will play a key role in driving awareness, engagement, and learner acquisition in Morocco.You will be responsible for executing brand activation initiatives, supporting recruitment campaigns, managing on-the-ground presence, and ensuring strong follow-up across the funnel. This role requires someone who can independently manage projects, prioritize effectively, and proactively check in with their manager when needed.You will collaborate closely with the Recruitment & Marketing Specialist, LCE team, and Partnerships team to ensure recruitment strategies are cohesive and aligned with broader organizational goals.Specific ResponsibilitiesBrand Activation & On-Ground Campaigns• Plan and execute offline brand activations, school presentations, campus tours, and information sessions.• Represent ALX at events and ensure high-quality learner engagement and lead capture.• Support ambassador programs and community-led activation efforts.• Coordinate logistics for recruitment events and ensure brand consistency.Digital Recruitment Support• Assist in executing digital campaigns across social media and other platforms.• Support content adaptation for local audiences under guidance from the marketing lead.• Monitor engagement and funnel metrics to identify performance trends.• Proactively suggest improvements based on data insights.Lead Nurturing & Conversion• Follow up with prospective learners via calls, messages, and email.• Support structured lead nurturing workflows.• Ensure timely responses to inquiries and maintain strong learner experience throughout the recruitment journey.UGC & Affiliate Activation• Identify, onboard, and manage UGC creators to support recruitment campaigns.• Coordinate affiliate-style collaborations with creators, ensuring alignment with ALX brand guidelines and performance objectives.• Track creator performance metrics including reach, engagement, and conversion, and optimize partnerships based on results.• Maintain strong relationships with content creators to build a sustainable, high-performing advocacy network.Data Tracking & Reporting• Maintain accurate recruitment tracking dashboards.• Analyze campaign performance and activation ROI.• Identify patterns in engagement and conversion to inform future strategy.• Deliver structured weekly reports with insights and recommendations.Cross-Functional Collaboration• Work closely with the Recruitment & Marketing Specialist to align activation efforts with campaign objectives.• Coordinate with the LCE team to ensure alignment between recruitment messaging and learner experience.• Support other verticals when needed to ensure strong brand execution across functions.Essential Skills & Experience3–5 years of experience in marketing, brand activation, recruitment, or program management.Proven ability to independently manage projects from planning to execution with minimal day-to-day supervision.Strong organizational and prioritization skills.Experience organizing offline events and activation campaigns.Data-driven mindset with proficiency in Excel or similar tools for reporting and analysis.Familiarity with digital marketing platforms and social media tools.Strong communication and presentation skills.Excellent stakeholder engagement skills.Ability to proactively identify challenges and escalate when needed.Comfortable working in fast-paced, mission-driven environments.Fluency in English and French (written and spoken).Person Specification/AttributesWe look for individuals who embody our core values:Courage : Willingness to speak up and propose bold ideas.Humility : Open to feedback and eager to learn.Adventure : Motivated by ambitious goals and growth.Initiative : Takes ownership and acts without waiting to be told.Resilience : Maintains focus and composure under pressure.This role is hybrid. The selected candidate will be expected to work both remotely and in-person at the ALX hub in Casablanca. Availability to attend events, activations, and partner meetings in person is required. Success in this role requires strong self-management, proactive communication, and the ability to operate effectively within both small in-person teams and larger virtual collaborations across the ALX network.