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About UsWho we are:Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.Job DescriptionResponsible for Beyond Travel category and Samsonite Red expansion into digital and eCommerce channels, targeting Gen Alpha, Gen Z and late Gen Y.This role involves developing and implementing a new business model tailored to the digital behaviors and preferences of these generations.You will be in all the moment of customer journey through marketing funnel. Ensuring a seamless and engaging shopping experience.Key ResponsibilitiesDigital Strategy Development: Understand and Identify Persona, Customer Journey and Marketing Funnel.Develop and implement a comprehensive business canvas, digital strategy to reach and engage Gen Alpha, Gen Z and late Gen Y.Identify key digital channels and platforms to focus marketing and sales effort eCommerce Management Social Media, Digital and Performance Marketing Product, assortment, and inventory management Control brand along with regional guidelines Market research and Analysis. To understand preferences and behavior of the target generation. Analyze data to identify trend and opportunities for growth. Innovation and Trend Monitoring. Stay updated with the latest digital trends and technologies. Implement innovative solutions to enhance the digital customer experience.QualificationsBachelor’s degree in business, Marketing, or related field Minimum 5 years’ experience in Digital marketing, eCommerce, Brand marketing Leadership, Communication, and Analytical skills Innovative thinking and creativity to develop unique strategies and campaignsAbout The TeamWhy you'll love working here:Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models. What We ValueAt Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.